Spotify is giving music fans a new way to enjoy their favorite songs with the launch of an official music video feature. In a recent announcement, the global audio streaming leader revealed they are beta testing integrations that will bring visual...

Reddit is experimenting with an advertising method that aims to blend in more naturally with users' experiences on the site. Called "free form ads," this format gives sponsors more flexibility in designing promotional posts. Rather than simple tex...

X is experimenting with novel methods of showcasing users' pinned posts more prominently across the platform. As any social media manager knows, cutting through the noise to engage followers around specific content pieces can be a challenge. With ...

Snapchat has long been known for its ephemeral messaging experience where photos and messages disappear after being viewed. However, the platform has recognized some users want more control over their conversations. In an effort to better meet the...

TikTok has introduced an improved solution for tracking campaigns using Apple's SKAdNetwork framework. The platform has integrated SKAdNetwork directly into its ad manager interface, making it easier for marketers to leverage Apple's anonymized tr...

Instagram is reportedly testing a new feature called "Spins" that could give users more flexibility in how they engage with viral video trends on the platform. Early indications suggest Spins will allow creators to remix short-form videos shared t...

The popular video app TikTok is actively lobbying against a proposed bill that could force its Chinese parent company ByteDance to sell off its U.S. operations. Lawmakers have expressed national security concerns over potential censorship and data...

Over the past year, augmented reality has grown tremendously on TikTok as creators have experimented with new effects and experiences using the technology. The platform has seen a significant rise in the number of creative AR lenses and filters be...

Instagram may soon allow users to send files like photos, videos and documents through direct messages. The popular social media platform is reportedly experimenting with adding a file attachment option to Instagram direct messages (DMs).This new ...

Meta, the company behind Facebook and Instagram, made a series of announcements recently detailing improvements to their advertising and shopping features. The changes showcase Meta's ongoing efforts to provide businesses with more effective marke...