Leveraging Instagram's Updated Hashtag Search

Instagram's recent update to their hashtag search function aims to provide users with more robust discovery options. Previously, tapping on a hashtag would display only the top posts including that tag. Now, the hashtag page links out to the full ...

Reddit's Highly Anticipated Public Debut

Reddit launched its highly anticipated IPO today, going public after years of preparation. The social platform saw steady gains throughout the morning, closing up over 60% from its opening share price of $34. This positive reception from investors...

Threads Opens Up Connection to the Fediverse

Meta's Threads messaging app has taken an important step towards greater interoperability by enabling sharing of posts to the Fediverse network of decentralized social platforms. This new capability allows Threads users to display their message th...

Snapchat Introduces Sponsored Augmented Reality Filters

Snapchat continues to evolve its advertising offerings, giving brands more dynamic ways to engage audiences on the visual messaging platform. The company's latest development provides marketers a new creative outlet through sponsored augmented rea...

YouTube Strengthens Transparency Around AI Generated Content

YouTube is taking steps to increase transparency for viewers when it comes to content generated through artificial intelligence tools. In a new update, creators will be required to disclose when uploaded videos have been altered or enhanced using ...

YouTube Announces Support Program for Women Creators

YouTube recently unveiled a new initiative aimed at supporting and empowering women creators on their platform. Called the #WomenofYouTube mentorship program, it pairs emerging women creators with more established creators in the YouTube community...

Instagram Testing Longer Reels Formats to Boost Engagement

Instagram has been quietly experimenting with new formats for its short-form video sharing feature, Reels, in an effort to improve user engagement on the platform. Some users have reported seeing prompts asking them to upload Reels videos up to th...

X Adds New API Access Options

X, the social media platform formerly known as Twitter, has introduced new options for application programming interface (API) access intended to facilitate a broader range of use cases. The platform is now enabling API subscribers to purchase a o...

YouTube Expands Video Analytics Tools to Drive Deeper Audience Insights

YouTube is continually working to improve the tools available to video creators through the YouTube Studio dashboard. The platform's latest update focuses on expanding the insights provided around audience engagement and retention. Creators will n...

Pinterest Reveals Coachella 2024 Trends

Pinterest has published data on trends expected at the popular music festival Coachella in 2024. The platform analyzed search data from tens of millions of searches related to Coachella made on Pinterest. 40% of these searches came from Gen Z user...