When Elon Musk took control of X last year, he promised to make the platform a bastion of free speech with more relaxed rules. However, his hands-off approach to content moderation has faced mounting criticism, especially regarding policies impact...

Social media giants are taking different approaches to political discussions and news coverage as major votes near, which could impact outcomes.As worldwide elections approach in 2022 and 2023, leading social platforms Facebook, Twitter and TikTok...

Influencer marketing can be a powerful tool for brands, but how do you know if your campaigns are actually working? Proper measurement is key to understanding the ROI of any marketing strategy, and influencer marketing is no different. By tracking...

X has updated their video playback functions to provide users with more control over their viewing experience. The platform, which is popular for live streaming and on-demand video content, continuously strives to improve the ways users can engage...

X has introduced a new "Monetization" tab for premium subscribers to make it easier for creators to monitor their performance across the platform's developing monetization features. The tab provides an overview of X's revenue opportunities and an ...

Meta's announcement marks a significant expansion of its Creator Bonus program. The removal of the $30,000 monthly earnings cap is a major change that can hugely benefit creators with very large and engaged audiences. Top influencers and content s...

Meta's decision to cease payments to Australian news publishers marks a significant change in the technology giant's approach to the news industry. For over a year, Meta maintained agreements with Australian outlets after intense negotiations with...

X, the popular social media platform, recently announced changes to how pinned posts will appear for users. In a tweet, X owner Elon Musk stated that pinned posts will now be visible to all followers of an account, providing a potential boost in r...

TikTok releases a new monthly "Trends Digest" to give marketers insights into trending topics on the platform. The Trends Digest identifies overarching trends rather than individual "moments" to help brands understand what's gaining traction.This ...

Instagram is introducing new safety features to better warn users about potential scams on the platform. As social media has increasingly become a vehicle for fraudulent activities, platforms must take meaningful steps to protect users. Instagram'...