TikTok releases a new monthly "Trends Digest" to
give marketers insights into trending topics on the platform. The Trends Digest
identifies overarching trends rather than individual "moments" to
help brands understand what's gaining traction.
This month's trend highlights optimistic narratives that
users can relate to. TikTok provides details on the four elements that define
each trend and how to engage with the trending content. The Trends Digest is a
useful tool for any marketer to grasp broader concepts driving engagement on
TikTok.
Keeping up with ever-changing trends can be challenging but
understanding the monthly trends highlighted in TikTok's digest allows brands
to build a solid foundation for relevant content. The digest examines trends
beyond surface-level moments to uncover deeper engagement behaviors.
This approach gives marketers more sustainable ways to stay
on-brand. TikTok's breakdown of the key elements comprising each trend also
offers actionable direction on incorporating viral clips. Following TikTok's
suggested pointers can help align marketing efforts with current user behaviors
on the platform.
The optimistically-themed trend highlighted this month
demonstrates how relatable narratives resonate well on TikTok. Marketers can
tap into this trend by creating content featuring everyday situations with
positive spins. User generated videos related to the trend provide examples of
content that is engaging other TikTok users.
Referencing viral clips is a tactic that SMM panels
frequently advise to integrate trending topics into branded content. Staying
plugged into TikTok's monthly trends guide ensures brands understand the
mechanics behind user interactions and maintains a pulse on what content is
attracting widespread interest.
By utilizing TikTok's Trends Digest, brands can feel
confident creating posts tailored to the platform. The digest eliminates much
of the guesswork around what types of content are trending at a given time. Any
marketer would benefit from taking cues from TikTok's overview of the key
components comprising the platform's trends.
Regularly consulting the Trends Digest is an easy way for
brands to integrate on-trend elements into their content strategy. Be sure to
check out Great SMM, a one-stop site for all your social media marketing needs,
to take your TikTok presence to the next level.