TikTok has unveiled a range of powerful new ad tools and features at its highly-anticipated TikTok World 2024 event. The social media giant is doubling down on its commitment to help marketers and advertisers scale their efforts on the platform. Amon...

Pinterest has once again proven itself to be a go-to destination for discovering the latest summer trends. With a user base of 518 million monthly active users, 40% of whom are from Gen Z, the platform is becoming a trendsetter across various categor...

Snap, the company behind the popular social media app Snapchat, has just launched a new Chrome extension that brings back the fun and creativity of its AR filters to video calls. The extension, called Snapchat Camera for Chrome, allows users to overl...

Snapchat has provided a comprehensive overview of its evolving ad tools, highlighting the platform's efforts to enhance advertiser outcomes and drive better performance. The update comes on the heels of Snapchat's impressive Q1 results, which saw an ...

In a recent statement, Elon Musk, the owner and CEO of X (formerly known as Twitter), claimed that the social media platform has reached a new milestone of 600 million monthly active users (MAU). This announcement comes as a surprise to many, conside...

In a significant move to address concerns about state-based influence operations on its platform, TikTok has unveiled an updated transparency report and announced changes to its policies regarding state-affiliated media accounts. The popular social m...

TikTok has unveiled an exciting new initiative aimed at supporting and highlighting creators who are using the platform to drive positive change in their communities. The TikTok Change Makers Program is a global effort designed to empower individuals...

Google has announced a suite of innovative ad tools powered by artificial intelligence at its annual "Marketing Live" event. These new features are designed to help marketers create more effective and engaging ads across various Google platforms, inc...

In a recent report, Pinterest has shed light on the key trends and behaviors of its burgeoning Generation Z user base. As the platform's fastest growing audience segment, Gen Z now accounts for over 40% of Pinterest's global monthly users. Even more ...

Meta, the parent company of Facebook and Instagram, has recently announced a significant upgrade to its Catalog Product Ads, formerly known as Dynamic ads. The new feature allows advertisers to incorporate video assets into their automated ad campaig...