Snap, the company behind the popular social media app Snapchat, has just launched a new Chrome extension that brings back the fun and creativity of its AR filters to video calls. The extension, called Snapchat Camera for Chrome, allows users to overlay various Snap Lenses on their webcam feed during professional meetings, catch-ups with friends, or live streaming sessions.
The new extension comes after Snap shut down its separate Snap Camera app in January 2023 as part of broader cost-cutting measures. The app, which was a popular add-on for video calls during the pandemic lockdowns, allowed users to appear with various AR filters, such as a potato or a rainbow wig. Now, with the new Chrome extension, users can once again liven up their video calls with these fun and creative filters.
Using the Snapchat Camera for Chrome extension is easy. Once installed, users can simply select from a range of Snap Lenses to overlay on their webcam feed. The extension also allows users to integrate Lenses that they have designed and published themselves using Snap's Lens Studio. This means that users can create their own unique looks and share them with others during video calls.
The launch of the new Chrome extension is a smart move by Snap, as it allows the company to bring back a popular feature that many users enjoyed during the pandemic. By making the feature available as a Chrome extension, Snap is also making it more accessible to a wider audience, as users no longer need to download a separate app to use the AR filters.
The new extension is also a great way for Snap to showcase its AR technology and encourage more users to engage with its platform. By making its AR filters available on video calls, Snap is essentially bringing its technology to where users are already spending a significant amount of time. This could help to increase brand awareness and drive more users to its platform.
However, it's worth noting that while the AR filters can be a fun way to liven up video calls, users should be mindful of the tone and context of each meeting before using them. As with any feature that alters one's appearance, it's important to use the filters appropriately and not let them become a distraction or detract from the purpose of the meeting.
Overall, the launch of the Snapchat Camera for Chrome extension is a welcome development for users who enjoyed the AR filters during the pandemic. It's a smart move by Snap to bring back a popular feature in a more accessible way, while also showcasing its AR technology and potentially driving more users to its platform.
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