Data Privacy Issues Prompt Meta to Halt AI Projects in EU and Brazil

Meta's ambitious plans to develop artificial intelligence have hit a roadblock in the European Union and Brazil. The social media giant has been forced to suspend its AI development in these regions due to concerns over data usage and user privacy. T...

DistroKid Teams Up with TikTok to Boost Aspiring Artists Reach

TikTok is looking to make it easier for independent musicians to build a presence on the app, via a new partnership with DistroKid that will enable DistroKid artists to create their official TikTok Artist Accounts directly from the DistroKid dashboar...

Snap Launches Sports Network to Cover Niche Events

Snapchat has announced the launch of its new "Snap Sports Network," a unique take on sports content that will focus on niche events rather than traditional sports headlines. The network, which was previewed back in May, will feature a team of popular...

Instagram Tests Making Messaging Icon the Main Focus

Over time, more and more engagement on Instagram is shifting to DMs, which Instagram is now trying to lean into with new features like Notes, that are aligned with more private sharing. And it’s also experimenting with an even more significant change...

X Launches Trend Genius Ads to Help Advertisers Tap into Trending Events

X has launched a new product designed to help advertisers tap into trending events, with its "Trend Genius" ads utilizing AI to boost promotions at conversation peaks. This new feature is a game-changer for advertisers looking to maximize their ad sp...

Instagram Introduces Notes Feature for Reels and Feed Content

Instagram has announced the expansion of its Notes messaging feature, allowing users to leave notes on both Reels and feed posts in the app. This new feature provides another way for users to interact with friends and followers, enabling more private...

New 'Trend Genius' Ad Tool Helps Brands Leverage Hot Topics on X

X has announced the launch of its new 'Trend Genius' ads, designed to help brands tap into trending events and conversations on the platform. The new ad format utilizes X's advancing AI systems to detect rising topics of discussion, and align ad plac...

Meta Releases Guide for Holiday Season Marketing Strategies

Meta has published a new guide to holiday marketing, which includes a heap of tips and pointers to put brands on the right track with their planning. The 19-page guide focuses on four key elements in the marketing process: identifying target audience...

X Tests Auto Advance Mode for Seamless Video Viewing Experience

X, the popular social media platform, is continuously working to improve its video content offerings. In its latest move, the platform is testing an "Auto Advance" feature, which enables users to seamlessly transition from one video to another withou...

Meta Widens Access to Reels Overlay Ads

Meta is rolling out a new way to advertise within Reels, its fastest-growing content format, with Reels overlay ads now being made available to selected advertisers. This move is expected to provide brands with more opportunities to reach their targe...