Meta is rolling out a new way to advertise within Reels, its
fastest-growing content format, with Reels overlay ads now being made available
to selected advertisers. This move is expected to provide brands with more
opportunities to reach their target audience and increase brand visibility. The
new ad format, which was first previewed at NewFronts back in May, allows
brands to display ads on screen with a large CTA prompt, and can be either
single image or carousel promotions.
As per Meta, "Facebook overlay and post-loop ads on
Reels can be banners on Reels videos, or video ads in between Reels
videos." This means that brands can either have the ad expand on the
second play through of the Reel, or have them shown between clips, as direct
promotions. This new ad format could be a good way to tap into the popularity
of Reels, and get your brand in front of this captive audience, with engaging
promotions that grab attention in-stream.
With Reels now driving a cumulative 200 billion views per
day across Facebook and IG, it's clear that attention is shifting on Facebook,
and brands need to adapt their marketing strategies to align with this shift.
Virtually all the usage growth on Facebook of late has come
via Reels engagement, with Meta's algorithmically recommended stream of Reels
clips helping to keep more users in-app for longer, and drive more engagement.
This has led to Facebook becoming more of an entertainment platform than a
social network, grabbing attention through its ever-expanding range of video
uploads, as opposed to user comments and social engagement.
The new Reels overlay ads are being rolled out to more
advertisers over time, so brands may not have them yet, but they are coming.
Brands can publish ads on Reels at the Ad set level in Meta Ads Manager, by
selecting Reels placements (or Advantage+). This new ad format is expected to
be a game-changer for brands, offering them more opportunities to reach their
target audience and increase brand visibility.
In today's social media landscape, it's more important than
ever for brands to stay ahead of the curve and adapt to the latest trends and
ad formats. With the rise of Reels and the increasing popularity of short-form
video content, brands need to be able to tap into this trend and reach their
target audience in new and innovative ways. By utilizing Reels overlay ads,
brands can increase their visibility, engagement, and ultimately, drive more
sales.
As a brand, it's essential to have a solid social media
marketing strategy in place, and that includes utilizing the right ad formats
and targeting options. With the right SMM panel, brands can streamline their
social media marketing efforts, and focus on creating engaging content that
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brands can take their social media marketing to the next level and drive real
results.
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