TikTok is making another significant push to promote in-app shopping, this time through the introduction of "Deals For You Days" in the U.S. The initiative, set to begin on July 9th, will feature major brands offering exclusive discounts on a range o...

In a significant development for Facebook and Instagram advertisers, Apple is set to expand its 30% fee for ads purchased through iOS devices to all regions starting from July 1st. This change, which was initially rolled out to U.S. advertisers in Fe...

In a groundbreaking move, Meta has launched the first stage of its "AI Studio" platform, which will allow influencers on Instagram to create AI versions of themselves to interact with their fans through direct messages. This innovative feature, curre...

The social media platform formerly known as Twitter has recently relaunched its advertising education platform, rebranding it from "Flight School" to "X Ads Academy". This move comes as part of the company's overall transition to the new "X" branding...

Meta is extending the reach of its Broadcast Channels feature, making it accessible to all Facebook Pages with a follower count exceeding 10,000. Launched initially on Instagram in October last year, Broadcast Channels have now found their way to Fac...

With the 2024 Paris Olympics set to kick off in just 29 days, X (formerly Twitter) is showcasing the unique advertising opportunities available for brands looking to engage with the massive global audience tuning in for the world's biggest sporting e...

As the holiday season approaches, marketers are gearing up to make the most of this crucial time of year. To help brands effectively reach and engage with their target audience, Reddit has shared valuable insights into how Redditors use the platform ...

Meta, the parent company of Facebook and Instagram, is pushing forward with its AI ambitions by rolling out its advanced AI chatbot to Indian users. Despite mixed reactions from users in other regions, Meta is determined to bring the power of its Lla...

YouTube is gearing up to share valuable insights and tips from successful creators at the highly anticipated VidCon 2024. As the title sponsor of the event, YouTube has lined up an impressive roster of talent who will be in attendance, ready to inspi...

X, the platform formerly known as Twitter, is rolling out a new feature that will provide users with insights into when their audience is most active. This development is a significant upgrade to the existing analytics tools, which have long been cri...