Threads Rolls Out Customizable Keyword-Based Feeds to More Users

Threads, Meta's text-based social media platform, is expanding its custom, keyword-based feeds to a broader user base. This feature allows users to curate their own feeds based on specific topics and profiles, enabling them to engage in more focused community discussions within the app.

While not all Threads users have access to this feature yet, those who do can create a custom feed by entering search terms, tapping the three-dot icon next to the search field on the results screen, and selecting "Create new feed." Users can also add specific profiles to their custom feeds by visiting the desired profile, tapping the three-dots icon above the profile photo, and selecting "Add to feed."

 

The Debate Over Key Features for Threads' Growth

Adam Mosseri, the head of Instagram and Threads, believes that features like custom feeds, lists, and hashtags, while useful for some users, won't significantly impact the app's growth or usage. Instead, he emphasizes the importance of reach, stating that helping users' content reach grow is crucial for both user satisfaction and the platform's business growth.

Meta has been shifting focus away from traditional metrics like likes and follower counts, instead prioritizing "Views" as a more accurate measure of success in the modern social media landscape. The company believes that algorithmic "For You" feeds are more effective in driving engagement and overall usage compared to chronological following feeds.

 

The Allure of Real-Time, Topic-Based Feeds

Despite the data-driven approach favoring algorithmic feeds, many users still crave the sense of immediacy and presence that platforms like Twitter once provided. The ability to log in and access a real-time stream of updates on chosen topics of interest is a key factor in creating a connected, in-the-moment experience.

However, as social media platforms increasingly rely on ad revenue for their business models, the shift towards algorithm-driven feeds seems inevitable. While some users may find alternative platforms like Bluesky more appealing due to their chronological following feeds, it's likely that these apps will also eventually lean into algorithmic recommendations to maximize engagement and revenue.

 

Maximize Your Threads Presence with TopTierSMM

As Threads continues to evolve and introduce new features like custom keyword-based feeds, it's essential for users and businesses to stay ahead of the curve and maximize their presence on the platform. TopTierSMM, a leading SMM panel, offers a wide range of services to help you boost your Threads engagement and reach your target audience effectively.

Whether you're looking to increase your likes, followers, or comments, TopTierSMM provides reliable and affordable SMM panel services to support your growth on Threads. By leveraging the expertise of an experienced SMM panel like TopTierSMM, you can save time and effort while ensuring your content reaches the right people and drives meaningful engagement.

Visit TopTierSMM today to discover how our SMM panel can help you navigate the ever-changing landscape of Threads and achieve your social media goals.