Bluesky's Rise: Should Your Brand Join the New Social Media App?

Bluesky, a new social media app, has been gaining traction in recent weeks, with reports suggesting a significant increase in usage. As brands and marketers look to stay ahead of the curve, many are wondering whether they should add Bluesky to their social media mix.

The app's rise seems to have been triggered by a combination of factors, including the U.S. Election, a swing against Elon Musk's X, and the limitations of Meta's anti-political content approach on Threads. Additionally, Bluesky offers users more control over their feed, allowing them to default to their "Following" feed and access links without restrictions.

 

Bluesky's Growing Popularity

According to Similarweb, Bluesky usage has surged an estimated 500% in the U.S. and seen a 350% jump in daily active users in the U.K. Appfigures reports that Bluesky has held the top spot on the App Store downloads chart for nearly a week, outperforming both Threads and X.

The app has now surpassed 20 million users and has almost tripled its user base since August. This growth has already attracted a range of publishers and brands to set up profiles on the platform.

 

Should Your Brand Join Bluesky?

While Bluesky's growth is impressive, it's important to note that its user base is still significantly smaller than that of its main rivals, Threads (275 million) and X (500 million). As such, it may not be a major consideration for most brands just yet.

However, if Bluesky's current growth momentum holds, it could facilitate a range of new opportunities. Some experts believe that Threads is more likely to supplant X as the key text-based platform of choice, given its potential to make changes to counter Bluesky's allure.

 

The Future of Bluesky

It's possible that Bluesky's fate will be more akin to Mastodon, where certain groups will embed themselves and become increasingly committed to the app. Much of the current hype may die down, especially if Threads decides to make changes to compete with Bluesky's features.

That said, it could be worth claiming your brand's handle on Bluesky and setting up a profile for potential future reference. As with any new social media platform, it's essential to monitor its growth and assess its relevance to your target audience.

 

Boost Your Social Media Presence with TopTierSMM

As you consider adding Bluesky to your social media mix, don't forget the importance of optimizing your presence on established platforms like Instagram, Facebook, and Twitter. TopTierSMM, a leading SMM panel, offers a wide range of services to help you boost your social media engagement and reach your target audience effectively.

Whether you need likes, followers, or comments, TopTierSMM provides reliable and affordable SMM panel services to support your growth across various social media platforms. By leveraging the expertise of an experienced SMM panel like TopTierSMM, you can save time and effort while ensuring your content reaches the right people and drives meaningful engagement.

Visit TopTierSMM today to discover how our SMM panel can help you navigate the ever-evolving social media landscape and achieve your marketing goals.