In a move to enhance user engagement and facilitate easier
navigation through video comments, YouTube is expanding its AI-powered comment
topics feature to more languages. The feature, which was first introduced in
November 2022, uses artificial intelligence to sort video comments into
relevant categories, making it simpler for viewers to find and engage with
discussions that interest them.
The decision to expand the comment topics feature to more
languages comes on the heels of positive feedback from users who experienced
the feature on English-language videos with large comment sections. YouTube
stated, "We heard positive feedback when we launched this feature within
large comment sections on English-language videos, so we're happy to be testing
it in more languages across more content."
In June 2024, YouTube extended the comment topics feature to
its short-form video format, Shorts, for videos with a significant number of
comments. This expansion allowed users to quickly navigate through the most
relevant discussions on these bite-sized videos, further enhancing the user
experience and encouraging engagement.
When users tap on the "Comments" section of a
video where the comment topics feature is enabled, they will now see a
"Topics" option. Clicking on this option displays a list of topic
areas based on the ongoing discussions in the comments. The AI-powered system
analyzes the comments and groups them into these categories, making it easier
for users to find and participate in conversations that align with their
interests.
YouTube's comment topics feature not only benefits viewers
but also provides valuable insights for content creators. By tapping through to
comment discussions, creators can gain a better understanding of what their
audience is saying about their content. Additionally, the topical chats can
serve as a source of inspiration for future content ideas, helping creators to
better cater to their audience's interests and preferences.
While the AI-powered comment topics feature helps to
organize discussions, YouTube ensures that creators maintain control over their
comment sections. If a creator wishes to remove any specific topics, they can
do so by deleting individual comments that appear under the topic in question.
This allows creators to moderate their comment sections effectively and
maintain a positive environment for their viewers.
As with many new features, YouTube is rolling out the
comment topics feature on a limited basis, focusing on videos with large
comment sections. The platform is likely to monitor user feedback and
engagement to refine the feature further before considering a wider release. As
AI technology continues to advance, it's expected that YouTube will keep
investing in tools that enhance the user experience and foster meaningful
interactions.
As YouTube continues to evolve and introduce new features
like AI comment summaries, it's essential for content creators and businesses
to stay ahead of the curve. Engaging with your audience and building a strong
presence on the platform is crucial for success.
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