X, the social media platform, has announced record-breaking
engagement numbers for the Olympics, with a global audience tuning in to
participate in the vibrant conversation around the monumental Opening Ceremony.
According to X, 87% of its users plan to follow the event, making it a critical
opportunity for brands to tap into the hype.
To help brands make the most of this opportunity, X has
launched a new "Portal to Paris" activation, which highlights all of
the Olympics trends and clips in a dedicated space. This centralized hub allows
brands to tap into the conversation and advertise alongside trending topics.
X's "Trend Genius" ad offering enables brands to hand-select the
conversation topics they want to align with, and then deploy pre-programmed
creative ads when conversation about these topics reaches a heightened level or
velocity on the platform.
The Olympics presents a critical opportunity for X, which
has been struggling to win back advertisers who remain wary of placing their
promotions in the app. Recent reports suggest that X's overall revenue is down
around 50% year-over-year, and has continued to slide since the switch to the X
name. As such, X is relying heavily on the Games to boost its ad intake, with
the surrounding chatter ideally drawing more advertiser interest.
X's new ad features are designed to provide brands with more
opportunities to engage with users during the Olympics. By tapping into the
"Portal to Paris" activation, brands can position themselves
alongside the most popular Olympics-related content, increasing their
visibility and reach. This is particularly important for brands that are
looking to capitalize on the Olympics buzz, but may not have the budget to
sponsor the event directly.
For social media marketers, the Olympics presents a unique
opportunity to tap into a global conversation and drive engagement around their
brand. By leveraging X's new ad features and "Portal to Paris"
activation, brands can create targeted campaigns that resonate with users and
drive real results. Whether you're a small business or a large enterprise, the
Olympics provides a platform to reach new audiences and build brand awareness.
As the Olympics continue to captivate audiences around the
world, X is poised to be a key player in the conversation. With its
record-breaking engagement numbers and new ad features, X is providing brands
with the tools they need to succeed in the social media landscape. And with the
"Portal to Paris" activation, brands can tap into the Olympics buzz
and drive real results for their business.
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