X, the platform formerly known as Twitter, has recently
expanded access to its powerful 'Radar' keyword analytics tool for select
Premium+ subscribers. This move comes as part of X's efforts to enhance its
paid offerings and provide more value to its business users.
Radar enables users to set up keyword analytics, allowing
them to track conversation volume over time and measure topical trends related
to their business or niche. This powerful tool was first previewed by X in
August, and now, the platform is gradually rolling out access to more Premium+
users.
While X's Premium offerings have yet to entice a significant
number of users to start paying for the app, the latest updates to its
analytics tools could be a significant value add for businesses. However,
access to Premium+ comes at a cost, with a monthly subscription fee of $16 or
an annual fee of $168 when purchased on the web.
In addition to Radar, Premium+ subscribers gain access to a
range of other benefits, including X Pro (formerly TweetDeck), Media Studio,
and the Grok AI chatbot. Moreover, Premium+ users will no longer be shown ads
in their feed, providing an uninterrupted browsing experience.
Despite the benefits of X's Premium offerings, the platform
faces challenges in attracting subscribers due to its declining value for most
brands. As more businesses shift their focus to other social media platforms,
the demand for X's paid features has diminished over the past couple of years.
However, with 500 million monthly active users and
significant influence, X remains a valuable platform for businesses looking to
promote their products and connect with their target audience. For those still
using X for marketing purposes, the cost of Premium+ may be justified by the
advanced features it offers, particularly Radar.
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While X's Radar keyword analytics tool offers valuable
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