In the fast-paced world of social media, X has taken a big
step to get more small and medium-sized companies (SMBs) to join by offering a
cheaper Verification for Organizations plan. This change in strategy is part of
X's plan to make up for the loss of big sponsors after its owner, Elon Musk,
got into a public fight with big brands over worries about brand safety on the
platform.
The new deal, which costs $200 a month, is a cheaper choice
than the gold checkmark, which used to cost $1,000 a month. This change seems
to be a reaction to the fact that the more expensive verification choice wasn't
very popular.
The $200 package comes with a gold checkmark for the company
profile, faster help, all the benefits of X Premium+, job listings through X
Hiring, and more. Even though the more expensive package gives posts more reach
and lets you give blue checkmarks to staff, it's not clear if these benefits
are worth the high price, especially since blue checkmarks have lost some of
their meaning.
X may have been trying to make things right by offering this
more affordable plan, since they knew that the initial $1,000 per month fee was
too high. A checkmark's color, which can be bought, isn't really a solid sign
of trust or authority. Some businesses will probably be interested in the new
$200 deal, but it's still not clear if it will be enough to make up for the big
losses in ad income that X is experiencing.
In the past, X's top 50 marketers spent an average of $1
billion a year on ads inside apps. The loss of money from big marketers is a
big problem for the site, which was on track to make about $2 billion for the
whole year. The platform could make more money in the future if big brands come
back and see X as a useful tool for promoting and raising knowledge of their
companies. But the platform may not be as popular as it used to be because its
owner, Elon Musk, posts a lot of content that causes disagreement.
This situation shows how important it is for platforms like
X to keep a balance between appealing to big names and meeting the needs of
small businesses. This new package from X gives businesses, especially small
and medium-sized ones, that want to improve their social media profile a chance
to become more visible and trustworthy on a site that a lot of people use. But
if you want to participate in these kinds of services, you should think about
the possible benefits and the current state of the site.
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