According to X's latest EU transparency report, the platform
has seen a continued decline in its European user base. The report, which
covers the period from April to September 2024, shows that X had an average of
105,271,027 monthly active users (including both logged-in members and guests)
during this time. This marks a decrease of 723,811 users compared to the
previous report, which covered February to July.
While the rate of decline has slowed compared to the
previous period, the overall trend suggests that X is losing traction in
Europe. The platform has lost 6% of its EU audience since August 2023,
amounting to a total of 7 million users. This decline in users could lead to
reduced ad exposure, engagement, and overall business opportunities for the
platform.
In addition to the decline in users, X's latest report also
reveals a significant reduction in its moderation staff. The platform currently
has 1,275 people working in content moderation, which is down from 2,294
moderation staff reported in November 2023. This suggests that X has nearly
halved its moderation crew over the past year, despite increasing reports of
hate speech and misinformation on the platform.
X has been relying on its Community Notes feature as its
primary means of content moderation. However, research has shown that Community
Notes may not be sufficient for this task, particularly due to its requirement
for cross-political consensus on approved notes. This inherent bias among
contributors could be limiting the effectiveness of the feature in addressing
misinformation and other problematic content.
The report also highlights the lack of language-specific
moderation on X. For several languages, including Bulgarian, Croatian, Greek,
Irish, Latvian, and Polish, X has only a single moderator available to cover
each language's needs. This raises concerns about the platform's ability to
effectively moderate content in these languages and address potential issues.
Despite these challenges, X continues to action content
removals and respond to government requests, with numbers that appear to be in
line with other platforms. However, there is no indication that X is taking a
stronger stance on free speech grounds.
As X continues to be reshaped under Elon Musk's leadership,
the platform faces the challenge of balancing its new direction with user
expectations and needs. The decline in users and moderation staff, coupled with
the apparent shortcomings of the Community Notes feature, raises questions
about the platform's ability to effectively manage content and maintain a
healthy user experience.
While the future of X remains uncertain, it is clear that
the platform must address these issues to retain its user base and remain
competitive in the ever-evolving social media landscape. As an alternative,
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