In a significant move towards becoming an "everything
app," X, the social media platform formerly known as Twitter, is on the
verge of launching its new professional video calling feature. This addition
will provide users with Zoom-like functionality directly within the X app,
further expanding the platform's capabilities and potential use cases.
Chris Park, an X engineer, recently shared a glimpse of the
working version of the video conferencing platform. The example showcases the
platform's full video streaming functionality for participants, which is set to
become active once the feature is officially launched. Elon Musk, the owner of
X, has revealed that the company is already utilizing this new tool for
internal meetings, demonstrating its readiness for widespread implementation.
The video conference calling feature will be seamlessly
integrated into X's user interface, appearing as a separate functionality
labeled "Conferences" along the right-hand-side function bar. This
strategic placement ensures easy access for users, making it convenient to
initiate and join video calls directly from the X app.
While the exact number of participants that will be
displayed on-screen during a conference call has not been disclosed, it is
expected that X's video calling option will be more advanced than its current
video chat feature. Introduced in February, the existing video chat
functionality is limited compared to other apps in the market. X is likely to
increase the number of participants visible on-screen to compete with
established platforms like Zoom and other conference chat apps.
The introduction of video conference calls is another
significant step towards realizing Elon Musk's vision of transforming X into an
"everything app" that caters to all of a user's interactive and
transactional needs in a single platform. In February, when X's audio and video
calling functionality became available to all users, Musk boldly declared his
intention to abandon his phone number, asserting that X could now replace all
of his telecommunication needs.
Despite the ambitious goals set by Elon Musk, the challenge
lies in convincing users to fully embrace X as their go-to platform for all
their needs. While X continues to add new features, such as the ability to
replace phone calls, post long-form articles, and potentially offer payments
and banking services, the value proposition for users to switch from their
existing solutions remains unclear. To achieve mass adoption, X may need to
offer significant advantages over established alternatives in terms of functionality,
cost, or user experience.
As X continues to expand its features and capabilities, the
platform's success in becoming an "everything app" will largely
depend on two key factors: Elon Musk's ability to create a truly comprehensive
and seamless user experience, and the willingness of users to adopt X as their
primary platform for a wide range of activities. While the addition of video
conference calls is a notable step forward, the platform will need to
demonstrate clear benefits and superiority over existing solutions to encourage
widespread adoption.
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video conference calls, businesses and individuals looking to maximize their
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