In a surprising turn of events, Elon Musk's social media
platform X, formerly known as Twitter, has come under fire from some of the
world's biggest soccer leagues and broadcasters. These organizations have
accused X of being the "home of unlawful social media piracy" in a
letter addressed to X CEO Linda Yaccarino. The letter, obtained by the
Associated Press, demands that the company take more stringent action against
the illegal distribution of copyrighted content on its platform.
The issue of piracy on X has been a growing concern since
Elon Musk's acquisition of the platform in October 2022. Almost immediately
after the takeover, users began sharing full-length films from major companies
with little to no oversight. The problem seems to have been exacerbated by new
features introduced by X, such as the ability to upload longer videos, which
appear to have inadvertently enabled the unauthorized distribution of
copyrighted content.
The letter to X was signed by major soccer leagues including
the Premier League, LaLiga, Bundesliga, and Serie A, as well as governing
bodies like UEFA and CONMEBOL. Perhaps even more concerning for X is the fact
that networks and platforms with distribution rights to these leagues' games,
such as DIRECTV, Sky, Movistar Plus+, beIN, and DAZN, have also added their
signatures to the letter.
The organizations behind the letter have specifically called
out X for its "persistent failings" in moderating the unlawful
distribution of copyrighted material. They emphasize that this problem is
unique to the platform since Musk's acquisition, stating that "X's
approach to taking down unlawful live content notified to them is woefully
insufficient and inadequate."
The letter goes on to describe the current situation as
"demoralizing," citing a reduction in technical support that has made
it increasingly difficult to engage with the platform in any meaningful way
regarding this issue. The signatories also express concern over X's recent 20
percent decrease in content moderation resources, which they believe has
further contributed to the problem.
Another point of contention raised in the letter is X's
apparent lack of features that other responsible social media operators
typically deploy to combat piracy. This combination of factors has led to
"an increased perception among pirates that they can do as they wish on X
with impunity," according to the letter.
Despite losing users from various online communities to
competitor platforms like Threads and Bluesky over the past few years, X has
managed to maintain a strong user base among sports fans. The platform remains
the go-to place for real-time discussion of major games and matches on social
media. This popularity among sports enthusiasts has encouraged many sports
leagues and teams to remain active on the platform.
However, X's relationship with sports leagues and
broadcasters could be significantly affected by the company's perceived lack of
action against pirated content. The platform is already familiar with
advertiser boycotts resulting from Musk's leadership and personal behavior. The
leagues and organizations behind the letter are urgently calling for a meeting
with X's representatives to address what they describe as an "unacceptable
situation."
The use of smm panel services has become increasingly
prevalent in the sports industry, with teams and athletes leveraging these
tools to boost their online presence and engage with fans. However, the current
piracy issues on X may lead to a reevaluation of how sports organizations
utilize social media platforms and smm panel services in the future.
As the situation unfolds, it remains to be seen how X will
respond to these allegations and what measures, if any, will be implemented to
address the concerns raised by the sports leagues and broadcasters. The outcome
of this conflict could have far-reaching implications for the future of content
distribution and copyright protection on social media platforms.
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