Elon Musk, the owner of X, is planning to take legal action
to address what he sees as a coordinated effort to restrict free speech on the
platform. This move comes as a result of advertisers allegedly withholding ad
spend from X due to concerns over the platform's content moderation policies.
Musk claims that a cartel of advertisers is colluding to control what is and is
not allowed on social media platforms, and that this is having a significant
impact on X's ad revenue.
The system in question is the Global Alliance for
Responsible Media (GARM), a cross-industry initiative established by the World
Federation of Advertisers to address the challenge of harmful content on
digital media platforms and its monetization via advertising. Launched in 2019,
GARM aims to establish an industry-wide common framework of definitions to
drive transparency, consistency, and control in the placement of ads online.
However, Musk and others claim that GARM's guidelines are biased and are being
used to censor certain types of speech.
According to online commentator Ben Shapiro, who recently
testified before Congress, GARM acts as a cartel, with its members accounting
for 90% of ad spending in the United States. Shapiro claims that GARM's rulings
aim to quash certain narratives, particularly conservative speech, and that
this is having a disproportionate impact on platforms like X. Musk's legal team
is now building a case to address this perceived effort to censor speech, which
could have significant implications for the future of online advertising.
While it remains to be seen how this legal action will play
out, it's clear that Musk is committed to protecting free speech on X. However,
with ad revenue still down 50% on what it was before Musk purchased the app,
the platform is facing significant financial challenges. Musk has cut costs
significantly, but the loans he took out to purchase the app have also saddled
the X project with debt. It's unclear how this legal action will impact X's
financial situation, but it's clear that Musk is willing to fight to protect
his vision for the platform.
In the meantime, as the social media landscape continues to
evolve, it's more important than ever for businesses to have a solid social
media strategy in place. At Great SMM, we offer a range of SMM services,
including likes, followers, and comments, to help businesses like yours succeed
online. Whether you're looking to boost your brand's online presence or simply
stay ahead of the competition, our smm panel can help. With our expertise and
guidance, you can rest assured that your social media strategy is in good
hands. Shop with us today and take your social media to the next level!