WhatsApp, the popular messaging app owned by Meta, is currently experimenting with a new feature that allows users to create AI-generated profile images. As part of the ongoing generative AI race, Meta is investing heavily in AI hardware and development, and is now integrating its new AI features into all of its apps, including WhatsApp.
According to a screenshot shared by WABetaInfo, the latest version of WhatsApp includes new code related to an unreleased "Create AI Profile Picture" option. This feature would enable users to generate their own AI profile photo, similar to what can already be done through various third-party tools and, theoretically, through Meta's own AI tools.
However, adding your own image to Meta's AI chat stream is not a straightforward process. In an experiment, attempts to create an alternate version of a profile image or generate an image based on a name description yielded mixed results, with the AI returning images of different individuals or objects. The AI system also informed the user that it cannot access photos directly, and that images can only be created by describing the desired profile picture, which may require some trial and error.
Meta is also experimenting with AI profile image generation on Facebook and Instagram, suggesting that the feature could potentially be launched simultaneously across all of Meta's apps. This would give billions of people the opportunity to create hyperreal, albeit slightly off-putting, depictions of themselves.
While the addition of AI-generated profile images to WhatsApp may be an interesting development, it remains to be seen whether it will prove to be a useful feature for the app's users. WhatsApp is known for its simplicity and focus on messaging, and most of its users are primarily interested in sending messages to their friends rather than exploring additional features.
Nevertheless, AI is currently a hot topic, and all major tech companies are convinced that AI tools will not only become transformative but also that they need to incorporate them to stay competitive. While there are certainly some significant use cases for generative AI, it is still uncertain whether social and messaging apps truly need these features.
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