As one of the world's most popular video-sharing platforms,
YouTube wields enormous power in changing public opinion and spreading
information. While YouTube hosts a wide variety of content creators, it is not
immune to the dissemination of disinformation.
The sheer volume of video published every minute is one of
the primary elements contributing to the spread of misinformation on YouTube.
With millions of videos being added every day, YouTube's ability to monitor and
fact-check each piece of content becomes increasingly difficult. As a result,
incorrect or misleading information might easily enter the platform.
Furthermore, YouTube's recommendation algorithm, which is
meant to maximise user interaction, may unintentionally amplify disinformation.
The algorithm recommends movies based on users' watching
history, which can lead to echo chambers and the reinforcement of pre-existing
opinions. This can create a vicious cycle in which users are exposed to more
radical or incorrect content, furthering the spread of disinformation.
Another issue is that YouTube video creators, both
individuals and businesses, have variable levels of knowledge and reputation.
While some content writers conduct extensive research and fact-checking, others
may prioritise sensationalism or personal prejudices over accuracy.
This variety of sources makes it difficult for viewers to
distinguish between reliable and untrustworthy information, helping to the
spread of disinformation.
Furthermore, the YouTube monetization model may incentivize
the development and distribution of inaccurate or sensationalised content.
Content makers frequently rely on views and ad money, which can result in the
creation of clickbait titles and inflated claims that overlook the value of
factual accuracy. As creators prioritise interaction and views over accuracy and
responsible reporting, this profit-driven goal can perpetuate misinformation.
Several efforts have been put in place to counteract the
spread of disinformation on YouTube. YouTube has been investing in machine
learning algorithms and artificial intelligence to detect and delete
potentially dangerous content, such as misinformation. They have also
collaborated with fact-checking organisations to provide more context and
correct information to users.
However, YouTube is not completely responsible for combating
disinformation. Users must be diligent information consumers, exercising
critical thinking and fact-checking before taking something at face value.
Media literacy education is critical in empowering users to recognise and
evaluate credible sources, as well as preparing them with the skills needed to
navigate the digital realm.
YouTube's massive video library and recommendation system
foster a climate in which misinformation spreads readily. While YouTube has
taken attempts to solve this issue, viewers must also be cautious information
consumers. We can reduce the impact of misinformation on YouTube and encourage
a more informed online community by increasing awareness, improving media
literacy, and encouraging critical thinking.