Social media has become an integral part of our daily lives
regardless of age. However, certain age groups are more active on social
platforms than others. Statistics show that younger generations from teens to
early thirties spend the most time engaging on social media each day.
Teenagers between 13-17 years of age are considered the
highest social media users. Growing up with technology at their fingertips,
most teens have had social accounts since early middle school years. Platforms
like Instagram, Snapchat and TikTok see a major share of teen users.
They use social media to connect with friends, get news and
entertainment updates, share photos and videos. It allows them to socialize
while exploring different interests. Many teens also use social platforms to
get information to assist with schoolwork and assignments.
College students aged 18-24 are also highly active social
media participants. As they transition to university life, social platforms
help them stay engaged with high school friends, meet new people on campus and
join student clubs or communities with similar interests.
It's a great way for college goers to share updates, seek
information and resources to help with academics as well as extracurricular
activities. Many use Facebook, Instagram, Snapchat and LinkedIn to build their
professional networks and profiles as well.
Once they enter the workforce after college, people from
25-34 continue to be avid social media users. This age group uses platforms
like LinkedIn, Facebook, Instagram and Twitter on a daily basis. They utilize
social networks to not just stay connected personally but also professionally.
Young professionals use LinkedIn to further their careers,
find jobs, engage with other industry experts and grow their professional
networks. Social media also helps them promote their work and services whether
they are entrepreneurs or work for a company.
Platforms provide opportunities to gain new clients and
customers. Many rely on social networks to research companies and brands before
purchasing products or services. This age group understands the importance of
having an online presence and digital marketing.
Usage starts declining after 35 years of age. People 35-50
may still actively use Facebook and LinkedIn but are not as engaged on visual
platforms like Instagram, Snapchat and TikTok. Busy careers and family
responsibilities take up more of their time compared to younger generations.
However, social media continues to play a role in their
personal and professional lives. It's an easy way to share updates and photos
with family and friends across distances. Many still use LinkedIn to advance
their careers, find new jobs and connect with colleagues.
Individuals above 50 years show the lowest social media
engagement rates. This could be because they find it hard to keep up with
constantly changing platforms and features. They also don't feel the need to
put themselves out there online as much as younger users.
However, even users in their 50s and 60s have started
embracing platforms like Facebook to stay connected with loved ones.
Professionals may use LinkedIn to find freelance or consulting opportunities.
Overall, younger age groups from teens to mid-thirties spend the most average
time daily on social media platforms compared to older users.
If you're looking for smm services to promote your brand on
social networks, look no further than Great SMM. We are experts in smm panel
management and can help boost your visibility through strategic social media
marketing. Our customized packages and experienced team can take your business
to the next level. Visit our website Great SMM today to learn more!