Universal Music Group (UMG) has announced an expanded
global, multi-year licensing agreement with Meta, which will further enhance
the creative and commercial opportunities for UMG artists and Universal Music
Publishing Group (UMPG) songwriters across Meta's vast network of platforms.
The new deal covers Facebook, Instagram, Messenger, Horizon, Threads, and for
the first time, WhatsApp, reflecting the shared commitment of both companies to
protect human creators and artistry, ensuring fair compensation for artists and
songwriters.
One of the key elements of the new agreement is the
provision of new regulations surrounding unauthorized AI-generated content that
could potentially impact artists and songwriters. UMG has expressed its delight
in Meta's artist-centric vision, which respects human creativity and ensures
fair compensation for artists and songwriters. Both companies are committed to
addressing the issue of unauthorized AI-generated content that could affect
artists and songwriters, allowing UMG to continue protecting their rights both
now and in the future.
This concern for protecting artists from AI-generated
content has become a primary focus for IP holders and managers, as new tools
enable novel ways to replicate artists' work. Without proper management, this
could lead to individuals profiting from artists' likeness without permission.
This is likely the reason behind platforms slowing down the development of
functions that facilitate the creation of AI deepfakes of musicians. Last year,
an AI-generated song that replicated the voices of Drake and The Weeknd briefly
trended on TikTok and other apps before being gradually phased out due to
copyright challenges.
The new UMG deal with Meta also hints at exciting new music
options on WhatsApp. With WhatsApp experiencing a surge in interest,
particularly in the United States, Meta may be looking to incorporate more
functionality to expand discovery and engagement elements within the app. This
could potentially involve music-type stickers within chats, allowing users to
discuss the latest tracks or dedicated channels with new tools for musicians.
It will be interesting to see what Meta develops and how this may impact future
music promotions and engagement.
Additionally, the new terms include Meta's Horizon VR
experience, which may facilitate new music experiences in virtual worlds. This
partnership represents another important step for Meta's music ambitions, and
with UMG previously battling with TikTok over music rights, it's a smart move
for Meta to solidify this partnership in case of future tensions with other
apps.
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