A new report from CreatorIQ has shed light on how top brands
are winning on TikTok, highlighting the strategies and approaches that are
driving success on the platform. The report, which partnered with TikTok,
analyzed the performance of top brands on the app and identified key takeaways
for marketers looking to replicate their success.
According to the report, the top TikTok brands, by earned
media value, are Amazon, NBA, NFL, Sephora, and Fortnite. These brands have
successfully leveraged TikTok's creative and engaging format to reach a younger
audience and increase brand awareness. The report also found that beauty and
fashion are the most popular verticals on the app, with many brands in these
sectors seeing significant engagement and conversions.
One key takeaway from the report is the importance of
working with creators on TikTok. The report found that 55% of TikTok users are
more likely to trust brands when they hear about them from creators, compared
to other ads in their feed. This highlights the need for brands to establish
long-term partnerships with aligned creators, rather than relying on short-term
collaborations.
The report also emphasized the importance of consistency in
brand messaging, with CreatorIQ stating that a creator who posts about a brand
month after month and year after year is more credible than one who posts about
the brand for a few days before moving on. This underscores the need for brands
to do their homework in researching the creators that best align with their
audience and values.
In terms of specific strategies, the report highlighted the
importance of engagement rates in maximizing brand messaging. Brands that focus
on creating engaging content that resonates with their audience are more likely
to see success on the platform.
For brands looking to replicate the success of top brands on
TikTok, the report provides valuable insights and takeaways. By focusing on
creator partnerships, consistency in brand messaging, and engagement rates,
brands can increase their chances of success on the platform.
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