In this digital age, where social media platforms have a big
impact on public discourse and opinion, it's important to understand how the
material we receive every day works. As reported by NBC News, a new study from
the Network Contagion Research Institute shows how the Chinese company
ByteDance owns the platform TikTok and may use it to influence public opinion
in ways that benefit the Chinese government. People who do social media
marketing, especially those who use an SMM panel to improve their online profile,
will find this information very useful.
The Network Contagion Research Institute, an independent
research group at Rutgers University, did a study that looked at how many posts
on TikTok and Instagram used politically sensitive terms. The results show that
content on TikTok might be boosted or lowered depending on how well it fits
with the goals of the Chinese government.
For example, words that supported Ukraine were much less
common on TikTok than they were on Instagram, which is in line with China's
support for Russia. Also, terms like #HongKongProtests weren't used much on
TikTok, which shows that the Chinese government is sensitive to the subject.
The study also found that some hashtags on TikTok, like
#StandWithKashmir, are used too much. These hashtags are in line with China's
strategic goals. This big difference makes me wonder if these kinds of actions
on the platform are really natural. In reaction to the study, TikTok attacked
the way the data was collected and denied any content filtering, stressing that
hashtags are created by users.
This story comes at a very important time for TikTok. There
are more and more arguments about the privacy risks and the possibility of
foreign messaging on Chinese-owned social media sites. The effects of these
results are important for people and companies that use social media for
marketing. Understanding how material is promoted and hidden on sites like
TikTok is important for making social media marketing tactics work.
This study shows how important it is for people who work in
social media marketing, especially those who use an SMM panel, to understand
the political and cultural aspects of the sites they visit. For brands that
want to be more visible on social media, an SMM group can be very helpful. But
it's important to know how material is distributed on these sites so that
marketing efforts don't accidentally support or oppose political goals.
As we try to figure out how to use the complicated world of
social media, it's important to know what makes the content we see and share
what it is. Using an SMM panel like Great SMM can be a game-changer for
businesses and marketers who want to improve their social media profile.
There are many services that Great SMM provides to help you
get around on social media and make sure that your content gets to the right
people quickly and easily. Visit Great SMM right now to learn more about how we
can help you reach your social media marketing goals and build a smart,
powerful online presence.