TikTok has a huge influence on pop culture and music. It has
changed the way many artists and bands are viewed, and has helped many of them
find new fans. However, the platform can also ruin songs.
Many established artists have faced challenges when it comes
to promoting their work on TikTok. In fact, some artists have even criticized
the company, claiming that the platform is forcing them to become content
creators. Others have expressed that they feel pressure to write and perform
their own music in order to be popular on the platform.
Although many musicians and labels are collaborating with
remix artists to create unique music, some believe that the virality of a song
can be manufactured. For instance, a song can be mashupd with another song, or
it can be played by a user. But if a song goes viral on TikTok, it's often not
from an external marketing campaign.
Instead, music on TikTok is often chosen for its catchy tune
or repetitive lines. The popularity of these songs on the site has helped push
the genre of music to a new level. There are even some older songs making
comebacks, such as Fleetwood Mac's 1977 hit "Dreams".
As TikTok grows in popularity, it's making a major impact on
the music industry. This is because the platform's users are more likely to buy
a song they first heard on the platform. Additionally, music companies are
finding ways to monetize their presence on the platform. Some of the biggest
music labels are using the platform to discover and promote artists. These
partnerships result in far-reaching halo effects, enabling brands to see the
long-term impact of their partnership with an artist.
One of the most famous TikTok artists is Charli D'ameli, who
has over 102 million followers on the social networking site. Her sister, Dixie
D'ameli, has released several songs. She's also appeared on Jimmy Fallon. Other
famous TikTokers include Jay Sean, who has over 460,000 followers. Lil Nas X,
who has over 200,000 followers, is also an established artist.
Another popular TikTok artist is Zoi Lerma, who has over 45
million views on her video. Her dance to Benee's "Supalonely" was one
of the reasons why the singer gained popularity. Since then, she has been
featured on several other platforms.
As of September 27, 2021, the number of users who use the
service has reached 1 billion. As more people become aware of the platform, it
will likely continue to grow. Eventually, the company will even offer a music
streaming service.
Although TikTok has only been in operation for about a year,
the company has already made a huge impression on the music industry. Some have
even dubbed it the short-form version of YouTube. And, as it's popularity
expands, it will likely become even more commercialised.
With TikTok's massive reach, it's no wonder that the
platform has already changed the way many pop culture trends are created. While
TikTok isn't the only music app to have an effect on the industry, it has made
a big impact on the way many songs are viewed.