TikTok Shares EU User Stats and Moderation Insights

TikTok has recently shared its latest EU audience and staffing numbers as part of its DSA disclosure reporting. The report, which covers the period between January and June 2024, provides valuable insights into the platform's moderation efforts, user growth, and overall performance in the region.

This is TikTok's first report that covers a full six-month period, following two previous DSA reports that covered shorter timeframes. As such, this update offers a more comprehensive account of TikTok's activities in the EU.

 

Content Removals and Moderation Trends

During the reporting period, TikTok removed almost 22.2 million pieces of content, with "Sensitive & Mature Themes" being the primary driver of removals. "Regulated Goods and Commercial Activities" and "Mental and Behavioral Health" were the second and third most significant contributors to content removals, respectively.

Interestingly, TikTok actually removed less content per month compared to the previous reporting period. While not a direct comparison due to the different time spans, this reduction in overall removal numbers could be an element to monitor in the future.

 

Illegal Content Reports and Account Bans

TikTok received the most user reports regarding "Illegal Hate Speech," followed by "Privacy Violations" and "Sharing of Non-Consensual Intimate Images." In response to these reports and other violations, TikTok banned over 5.3 million accounts during the reporting period.

To handle the growing moderation needs, TikTok has increased its dedicated moderation staff in the EU. As of the end of June 2024, the platform had 6,354 people focused on content moderation in the region, representing an increase of 67 moderators compared to the previous report.

 

TikTok's User Base Continues to Grow in Europe

TikTok's user base in Europe has reached 150.5 million monthly active users, marking an increase of 8 million users compared to the last report. While not growing at a rapid pace, TikTok's user numbers in the region are steadily rising over time.

Germany, France, Italy, and Spain are TikTok's key EU nations, each boasting over 20 million users. Globally, TikTok's top usage regions include the U.S., Europe, Indonesia, Brazil, Mexico, and Vietnam, which together account for 70% of the platform's billion-user audience.

 

Boost Your TikTok Presence with TopTierSMM

As TikTok continues to grow and evolve in the EU and beyond, businesses and creators are seeking ways to maximize their presence on the platform. Partnering with a reliable SMM panel like TopTierSMM can help you achieve your TikTok goals by providing a range of services, including likes, followers, comments, and more.

By leveraging the power of an SMM panel, you can effectively target your content to the right audience, boost engagement, and grow your TikTok presence. Whether you're looking to expand your reach in the EU or other regions, TopTierSMM has the tools and expertise to help you succeed on TikTok and other social media platforms.