TikTok has scored a major touchdown as the new NFL season
kicks off, announcing an extension of its ongoing partnership with the league.
The multi-year deal will see NFL media and teams continue to post exclusive
content on the popular short-form video app, further solidifying TikTok's
position as a leading platform for sports content.
According to TikTok, the app has become a go-to destination
for NFL content and culture, with over 11 million combined posts for hashtags
like #NFL, #NFLPlayoffs, and #SuperBowl. Fans from around the world flock to
TikTok year-round for an unfiltered look into the NFL world and the commentary
surrounding it.
The partnership extension comes as no surprise, given the
impressive numbers NFL-related content has generated on the platform. TikTok
reports that NFL videos garnered over 5 billion views in 2023 alone,
highlighting the app's ability to engage and captivate sports fans.
The app's success in driving NFL-related trends can also be
attributed to the influence of celebrity fans like Taylor Swift, whose
attendance at boyfriend Travis Kelce's games has created its own media buzz.
With music playing a crucial role in TikTok's cultural impact, the NFL's
expanded partnership with the app seems like a natural fit.
Despite the excitement surrounding the multi-year deal,
questions remain about TikTok's long-term future in the United States. The app
is currently facing a government-mandated sell-off push, which could
potentially force TikTok to exit the US market if it fails to comply.
While the NFL's international following could still provide
value to the partnership even if TikTok is banned in the US, the impact would
be significantly diminished. It remains to be seen whether the new contract
includes any clauses addressing this potential scenario.
Regardless of the uncertainties, the expanded partnership is
expected to boost NFL discussion on TikTok, making it a platform worth noting
for sports brands looking to expand their reach. By leveraging the app's unique
features and engaged user base, brands can tap into the passion and excitement
surrounding the NFL and connect with fans in creative and authentic ways.
For those looking to maximize their NFL-related content on
TikTok, partnering with an SMM panel like TopTierSMM can be a game-changer. SMM
panels offer a wide range of services designed to help users grow their TikTok
presence, increase engagement, and reach a broader audience. By utilizing the
expertise and resources provided by an SMM panel, brands and creators can take
their TikTok game to the next level, ensuring their NFL content scores big with
fans on the app.