TikTok has provided a new overview of its efforts to
maintain election integrity and combat the spread of misinformation during the
recent elections held across the European Union. As one of the world's most
popular social media platforms, with over 170 million users in the U.S. alone,
TikTok recognizes its responsibility to keep voters properly informed and
shield them from false or misleading information during significant political
events like elections.
In the four weeks preceding and during the EU elections,
TikTok reports removing 2,600 pieces of content that violated its election
policies. Additionally, over 43,000 pieces of content were taken down for
breaching the platform's misinformation rules. Notably, TikTok states that it
proactively identified and removed 96% of this violative misinformation content
before it was even reported, and over 80% was eliminated before receiving a
single view.
To bolster its election integrity measures, TikTok
collaborated with local fact-checking partners who specialize in detecting and
flagging potential misinformation. These partners contributed to TikTok's
efforts by proactively identifying and reporting suspect content, verifying
information, and helping to build a database of fact-checked claims.
The fact-checkers also worked with TikTok to create
informative media literacy videos to educate users. While some critics argue
that working with fact-checkers amounts to government censorship, TikTok
maintains that partnering with independent verification teams is crucial for
ensuring information accuracy and tackling misinformation effectively.
Among the main misinformation themes TikTok encountered
during the EU election period were attempts to amplify concerns surrounding
migration, climate change, security and defense, and LGBTQ rights. TikTok has
assembled a substantial multilingual content moderation team, consisting of
more than 6,000 individuals focused solely on EU languages, to swiftly take
action against content and behavior that breaches its guidelines.
As part of its voter education initiatives, TikTok also
launched dedicated in-app Election Centers for every EU Member State. These
information hubs were accessed over 7.5 million times by users seeking reliable
election-related information in the month leading up to their respective
national elections.
While TikTok's reported numbers demonstrate significant
progress in combating election misinformation, it's impossible to determine how
many additional disinformation campaigns may have slipped through unnoticed.
Nevertheless, the proactive measures outlined by TikTok represent essential
steps that all social media platforms should implement to protect democratic
processes and maintain user trust, especially as the U.S. presidential election
approaches.
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