TikTok has released a new study that showcases the app's
potential to boost awareness of upcoming movies and encourage users to watch
films at the cinema. The report, based on on-platform engagement data, examines
how TikTok users interact with film content and provides insights for
filmmakers and distributors looking to optimize their promotional strategies on
the platform.
According to the study, 47% of TikTok users have discovered
a new movie coming to theaters through the app. Moreover, after discovering a
new film on TikTok, users are motivated to take action, with 36% purchasing
tickets, thanks to the platform's built-in product features like Spotlight.
TikTok's data reveals that the app plays a significant role
in influencing users' moviegoing decisions. One in three moviegoers on TikTok
say that the app was the primary source that led them to watch a new movie in
theaters. Additionally, 62% of TikTok moviegoers state that seeing a trailer on
the platform influenced their decision to go to the theater, while 39% cite
trends or in-app challenges as a deciding factor.
The app's influence extends beyond the big screen, with more
than one in three (34%) TikTok moviegoers indicating that TikTok was the source
that led them to watch a new movie on streaming platforms.
TikTok's report also highlights the effectiveness of paid
campaigns on the platform in boosting interest across various film genres. The
app has seen success in increasing interest for Animation (+2.3%), Action
(+0.9%), Horror (+1.8%), Comedy (+1.0%), and Romance (+3.2%) movies.
Furthermore, the study suggests that TikTok campaigns can
help extend interest in new release films beyond the initial opening week.
While 77% of TikTok moviegoers prefer to see movies within 2 weeks of release,
the report recommends maintaining campaign flighting beyond the opening week to
reach the additional 18% who wait 3-4 weeks.
TikTok's research shows that ads featuring TikTok trends in
the first few seconds are 1.5x more likely to capture attention and keep
viewers engaged. Incorporating trends can help enhance the resonance of
promotional campaigns, not just for film promotions, but for all products.
To maximize reach and engagement on TikTok, businesses and
content creators can leverage the power of SMM panel services like TopTierSMM.
By offering a wide range of services, including likes, followers, and comments,
an SMM panel can help users boost their presence on the platform and
effectively navigate the evolving video landscape to achieve their marketing
goals on TikTok.
TikTok's study provides valuable insights into the app's
capacity to drive film promotions and influence moviegoing decisions. By
utilizing the platform's features, such as Spotlight, and incorporating trends
and challenges into promotional campaigns, filmmakers and distributors can
effectively tap into TikTok's engaged user base and extend the life of their
new releases.
As TikTok continues to shape trends and influence user
behavior, businesses and content creators can harness the power of the platform
by combining its potential with the support of SMM panel services like
TopTierSMM. By doing so, they can successfully promote their products,
including films, and achieve their marketing objectives on TikTok.