In a significant move to foster more genuine engagement and
interaction, Threads has launched a live test of disappearing updates for a
select group of users. This feature, which was initially spotted in testing
back in June, aims to alleviate the pressure of having posts permanently linked
to users' profiles.
App researcher Alessandro Paluzzi shared an example of
Threads' ephemeral posting option, which erases users' updates from the app
after 24 hours when activated. Users who have been granted access to this
feature can choose to enable it within their post creation tools, giving them
greater control over the longevity of their content.
The introduction of disappearing posts on Threads comes as a
response to the growing concerns surrounding the permanence of social media
content. Many public figures have faced backlash for past posts that resurface
when they come under increased scrutiny, highlighting the potential risks
associated with having one's social media history tied to their identity
indefinitely.
Threads chief Adam Mosseri has been considering various
approaches to address this issue and encourage more authentic sharing on the
platform. In the early days of Threads, Mosseri suggested implementing
auto-archiving of posts or auto-deleting them after a set period. While user
feedback indicated that auto-deletion might not be a popular choice, the
introduction of disappearing posts aligns with the goal of reducing the
pressure associated with permanent content.
The disappearing posts feature on Threads is designed to
cater to users who may feel anxious about their public posts remaining on the
platform indefinitely. By giving users the option to set their posts to
self-destruct, Threads aims to create a more comfortable environment for
sharing authentic content. However, the platform also seeks to avoid becoming a
hub for controversial or political discussions, as evidenced by its efforts to
downrank such content.
Threads' move towards disappearing posts is in line with a
broader shift in the social media landscape, where platforms are exploring ways
to reduce the implied pressure that comes with permanent interactions. For
example, X (formerly Twitter) recently made the decision to hide all user
Likes, recognizing the potential impact of engaging with certain types of
content.
As Threads continues to evolve and introduce new features
like disappearing posts, it's crucial for businesses and individuals to adapt
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While the current live test of disappearing posts on Threads
is limited to a small group of users, it represents a significant step towards
offering more control and flexibility over content sharing. As user preferences
continue to shape the evolution of social media platforms, it's likely that
features like disappearing posts will become more prevalent, allowing for a
balance between authentic expression and the ability to move on from past
statements.