Threads, Meta's Twitter competitor, is celebrating its first
anniversary by releasing new features and sharing insights into how its 175
million monthly active users are engaging with the app.
To mark the occasion, Threads has added some festive flair,
like party hats on profile pictures and confetti effects when posting with the
"One Year of Threads" hashtag. These celebratory elements will be
available for the next few days, allowing Threads' dedicated user base to get
in on the birthday fun.
But it's not all party hats and confetti. Threads also
partnered with Wakefield Research to survey 2,000 U.S. users and uncover how
people are really using the app. The results highlight some key trends and
differentiators for the young social platform.
Notably, 60% of respondents said connecting with others is
the most important part of social media for them. This suggests Threads is
carving out a niche focused on social interaction and community, contrasting
with the entertainment and short-form video focus seen on many other platforms.
The popularity of Threads' Topic Tags feature, with over 50 million created so
far, also points to users' interest in finding and engaging with like-minded
communities.
The survey revealed some generational differences as well.
Two-thirds of Gen Z users are eager for entertainment news on Threads, with
music, food, and fashion being hot topics. Voice notes are loved by over 60% of
Gen Z and Millennial users, while many older users are unfamiliar with the
feature. Brands targeting these demographics should consider experimenting with
voice note content on Threads.
Interestingly, despite the visual focus on most social
platforms, 63% of Threads posts are text-only at this stage. While images and
video dominate elsewhere, Threads users seem comfortable expressing themselves
without visuals, similar to text-heavy Twitter.
Threads is also becoming a hub for niche communities and
fandoms. Taylor Swift fans, for example, have rallied around the
"TTPD" Topic Tag (referencing Swift's "The Tortured Poets
Department" album) to connect and discuss all things Taylor.
As Threads enters its second year, the platform seems
well-positioned to compete with Twitter (now X) in the real-time social media
space. With a quickly growing user base and a focus on community and
conversation, Threads is proving there's still room for a text-centric social
app.
For businesses and creators looking to expand their reach
and engage their audiences, Threads presents an exciting opportunity.
Leveraging relevant Topic Tags, experimenting with different content formats
like voice notes, and tapping into niche communities could be key to success on
the platform.
Those looking to supercharge their Threads presence should
consider using an SMM panel like Great SMM. An SMM panel allows you to access a
wide range of social media marketing services, from buying likes and followers
to managing your accounts across multiple platforms.
With the right SMM panel, you can quickly grow your Threads
following, boost engagement, and get your content in front of the right
audiences. Whether you're a small business, a creator, or a marketer, investing
in an SMM panel can help you make the most of Threads and other social
platforms. Check out Great SMM today to see how our SMM panel services can
help skyrocket your social media success.