As a new year begins, it's always fascinating to observe
emerging trends and forecast what's likely to take off in the months ahead. One
place we can gain real insight into visual and aesthetic trends is on
Pinterest, which provides a unique window into creativity and inspiration
across industries.
By deeply analyzing the most popular pins and boards related
to color over the past year, Pinterest's experts have identified five palettes
that seem poised for widespread popularity in 2024. At the top of the list is
"Gummy Pink", a rich warm pink currently inspiring everything from
fashion runways to living room makeovers. Its playful yet sophisticated vibe
makes it an easy choice for diverse applications.
Another standout shade is "Desert Orange", an
earthy burnt hue perfect for rustic or natural themes. Not only is it showing
strong resonance for home decor, but also surfaces for many crafts like
pottery, textiles and artisanal goods that embrace handmade aesthetics. Its
versatility and connection to the landscape likely contribute to its broad
appeal.
Coming in third is "Aqua Blue", a refreshing
aquatic tone that feels made for beachy or tropical vibes from resort wear to
destination marketing. Its cooling properties and association with leisure
activities position it well for travel trends. "Moss Green" also made
the trending palette list, with its lush verdant tones bringing the outdoors
inside through gardening, plant life and outdoor living space designs.
Rounding out the top five colors is "Mocha Brown",
a rich chocolatey brown lending sophistication to furnishings, accessories, and
all things related to home and living. Its warm neutrality allows it to pair
beautifully with various hues while complementing wood, stone and other natural
materials.
For SMM panels and creative professionals, monitoring visual
search patterns on a platform like Pinterest offers valuable guidance around
what aesthetics are inspiring people and driving engagement. This type of
predictive trend data can directly impact design, campaign strategies and
content roadmaps. Keeping abreast of which colors receive the most saves
ensures messaging stays relevant.
Be sure to check out Pinterest's full 2024 color trend
report for some cross-industry inspiration applicable to SMM. It may provide
just the boost creative needs to connect more compellingly with target
audiences. Finally, for outstanding SMM services and strategies to succeed in
this coming year, don't forget to explore Great SMM.