Another recent study from the Pew Research Center found that
a lot of teens in the U.S. are very active on sites like YouTube and TikTok.
According to this study, which looks at teens' social media and internet use in
general, 93% of the teens who were asked regularly use YouTube, making it the
most popular site among them.
Notably, 16% of these teens are on YouTube almost all the
time, which shows how popular the site is with young people. TikTok is right
behind it, with 63% of kids using it and about 17% of them using it almost all
the time.
Things have changed over the years when it comes to how
teens use social media. Platforms like Facebook and Twitter, which are now
known as X, are becoming less popular with this age group. Instagram, which is
owned by Meta, has seen a range of usage, peaking last year and then slightly
decreasing in 2023.
It also shows how people of different races and genders use
social media in different ways. Teenage girls are more likely to use apps like
BeReal, TikTok, Snapchat, and Facebook, while boys are more likely to use
gaming-focused apps like Discord and Twitch.
Also, teens of different races use TikTok in different
amounts. About 80% of black teens use it, while only 70% of Hispanic teens and
57% of white teens do.
Businesses and marketers need this information a lot,
especially those who use SMM groups to improve their social media marketing.
Learning about how teens interact with these platforms can help you make your
content and marketing more effective.
For example, the fact that teens use YouTube and TikTok a
lot suggests that these sites are perfect for reaching this age group.
Businesses can make the most of their position on these platforms by using SMM
panels to make sure that their content reaches and connects with a younger
audience.
Also, the fact that platform success changes over time shows
how important it is to be flexible in your social media marketing. The ways
that kids are engaged should change along with their tastes. Because they offer
tools and data to keep up with changing trends and user behaviors, SMM panels
are a key part of this ability to change.
Businesses that want to use these insights to improve their
social media profile can get a variety of SMM services from Great SMM that are
specifically designed to meet their marketing needs. There are many tools and
solutions on our platform that can help you connect and interact with your
target audience, especially younger people who use sites like YouTube and
TikTok.
Great SMM has the skills and tools to help you reach your
social media marketing goals, whether they are to get more fans, get people to
interact with your posts more, or get more people to visit your content. Come
see us today and take the first step toward changing how you look on social
media.