Amidst the ongoing rivalry between Meta's Threads app and
Elon Musk's rebranded X platform (formerly Twitter), the latest app download
charts for July 2024 paint an interesting picture. Data from app analytics
provider AppFigures reveals that Meta's apps continue to dominate the overall
download rankings, with Threads securing a solid position within the top 10.
According to the AppFigures report, Meta's Instagram
clinched the top spot as the most downloaded app in July. Facebook, WhatsApp,
Threads, and Messenger also made it into the top 10, showcasing Meta's
consistent stronghold in the app market. Typically, Meta maintains a presence
of four to five apps in the top downloads list month after month.
Notably, Threads has demonstrated a steady performance since
its launch in July 2023. After skyrocketing to the top of the download charts
in its debut month, Threads has consistently ranked within the top 10 most
downloaded apps in subsequent months:
·
June 2024: 8th most downloaded app
·
May 2024: Out of the top 10
·
April 2024: 10th most downloaded app
·
March 2024: 6th most downloaded app
·
February 2024: 8th most downloaded app
·
January 2024: 8th most downloaded app
·
December 2023: 6th most downloaded app
Threads' resurgence to the 7th position in July 2024
underscores its gradual gain in traction over time, as more users continue to
download the app.
Conspicuously missing from the top downloads list is X,
formerly known as Twitter. While AppFigures has previously reported that
Threads downloads significantly outpace those of X, it's important to
distinguish between downloads and active users. Currently, X still boasts a
considerably larger active user base compared to Threads.
However, the absence of X from the top downloads chart
raises concerns about its growth trajectory. In contrast, the consistent
presence of long-established Meta apps like Instagram and Facebook in the top
rankings highlights their enduring popularity among users.
Given the current download trends, it's plausible that
Threads could eventually overtake X in terms of active users. However, this
would likely be a long-term prospect, spanning several years, and would hinge
on Threads maintaining its current download rates.
Skeptics argue that as a newer app, Threads naturally
attracts more downloads as curious users explore the platform. Nonetheless, the
sustained top rankings of mature apps like Instagram and Facebook suggest that
Threads' growth is more than just a fleeting trend.
X proponents often point to the app's dominance in the
"News" category on iOS, where it outperforms traditional news
providers. However, this classification is misleading. X is fundamentally a
social media platform, not a news app.
The "News" designation on iOS stems from a
strategic decision by former Twitter management to avoid direct comparison with
Facebook in the social media category. Interestingly, X is ineligible for a
similar "News" classification on the Google Play Store due to its
reliance on user-generated content, which falls short of Google's criteria for
news providers.
As the data story unfolds, Threads continues to show
promising signs of growth. However, overtaking X's active user base will likely
be a gradual process. The pace of Threads' ascent could accelerate if X faces
challenges such as advertiser exodus or sustainability concerns stemming from
Elon Musk's controversial leadership.
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