Meta is expanding its verification offerings for businesses through its verification for business subscription package. Until now the package was only available in a few countries like Australia, New Zealand and Canada but it will now be rolled out to more countries in South America and Europe.
The verification package allows businesses to get a blue tick badge for their Facebook and Instagram profiles. This helps users easily identify authentic business profiles. Along with the badge, the packages also provide enhanced support for the business accounts and monitoring against impersonation.
There are now four different subscription tiers being offered with varying price points and features. Even the introductory prices being shown range from $99-$499 per month depending on the package. The highest tier package offers features like enhanced profile customization, priority placement in search results, featured placement on Facebook and Instagram, links and branding in reels and protection against employee impersonation.
In addition to the core verification badge, the packages provide extra tools and visibility options for businesses. The enhanced profile allows adding more business links and visual elements for the links. The search optimization is meant to surface the verified profile at the top of search results. Being featured as a verified business account provides exposure through dedicated units on both platforms.
The links in reels feature allows showcasing product catalogs or service offerings to the Instagram audience. For larger businesses, verifying employee accounts through the package ensures authenticity of their social profiles as well. Customized chat experiences and semi annual account reviews by Meta experts are also part of the top package.
While the value of a blue tick has reduced due to its commercialization, these extra features could provide real benefits. Especially for businesses investing heavily in Facebook and Instagram for sales and marketing. They get more opportunities to drive traffic, sales and engage with customers through these tools. However for most small businesses the cost may still be too high for just a verification badge.
While Meta's verification packages may work for big brands, smaller businesses can consider more cost effective smm panel solutions to verify profiles and enhance their social media marketing. Sites like Great SMM offer the tools to build influence and engage customers through social networks.