Since Twitter recently added an ad income sharing programme,
its huge community of producers has become more interested. This new method
gives people who make content for the site a new way to make money from it.
Twitter shares some of the money it makes from ads that show up in answers to a
creator's tweets as part of this programme. Creators must be signed up for
Twitter Blue and have had more than 5 million tweet views every month for the
past three months in order to be eligible for this programme.
The income sharing plan is mostly based on how many times a
tweet is seen. This means that a creator's pay is directly related to how many
answers and engagements their tweets get. There is a lot of variation in
earnings.
One writer with about 750,000 followers said they made
$24,305, and another with about 230,000 followers said they made $2,236. A
political analyst with 1.7 million fans said they made $9,546 a year. These
numbers show that it is possible to make a lot of money, especially for
producers who have a lot of busy followers.
A cost per mille (CPM) approach is used to figure out how
much to pay writers. CPM stands for "cost per thousand impressions."
One author made about $0.0085 CPM, which is $8.52 per million hits, from
February to July, when they got about 840 million impressions. However, it's
not made clear if this CPM rate changes from one author to the next.
Twitter's plan for making money off of ads in tweet comments
is well thought out. It's not the same as making money off of ads in the main
feed, which is a problem that TikTok and other short-form video sites also
have. By focusing on tweet replies, Twitter basically gives artists a reason to
make their tweet lines more interactive and conversational. Engagement
techniques on other platforms, where strong emotional reactions often lead to
more interaction, are similar to this model.
Some limits apply to the programme, even though it gives
authors a lot of chances to make money. Sexual content, pyramid scams,
violence, illegal behaviour, gambling, drugs, alcohol, and protected material
are all things that can't be turned into money. These rules make sure that the
content that can be used to make money on Twitter follows the rules of the
community and the law.
With Twitter's income share, creators can keep up to 92% of
their earnings until they hit $50,000. Once this point is reached, the share
drops to 80%. Payments are handled by Stripe, and the programme can be used in
any country where Stripe is active.
In the end, Twitter's ad income sharing programme is a big
change in how social media sites can help their artists make money. It shows
how creator economies are becoming more important and how social media sites
could be good ways for content authors to make money. People will be paying
close attention to how well and how far this programme goes because it could
lead to similar efforts on other platforms.
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