LinkedIn, the professional networking platform, has recently
shared its latest EU user data as part of its obligations under the Digital
Services Act (DSA). While the platform boasts over a billion members worldwide,
the data reveals that the number of active, logged-in users is significantly
lower.
According to the report, LinkedIn had an estimated monthly
average of 51.9 million logged-in EU users between January and June 2024,
marking an increase of 4 million users compared to the previous report in
April. This growth, although steady, is not substantial considering the
platform's total member count.
To better understand the significance of these numbers, it's
essential to compare them with LinkedIn's total member counts in each region.
The platform currently has 184 million members in Europe, with 51.9 million
logged-in monthly users in the EU. This suggests that approximately 28% of
LinkedIn's members in the region are actively logging into the platform
regularly.
However, it's important to note that LinkedIn also sees a
significant amount of logged-out user activity. Taking this into account, the
actual number of total monthly active users may be higher, potentially reaching
35% to 40% of LinkedIn's total members if logged-out use is factored in.
While LinkedIn's active user base may be lower than the
impressive "one billion members" figure often reported, the
platform's audience remains unique and valuable for marketers and advertisers.
The key is to focus on ad and content performance and the specific audience
reached within the app.
For those looking to boost their presence on LinkedIn and
other social media platforms, SMM panels like TopTierSMM can be a valuable
tool. These panels offer a wide range of services, including likes, follows,
and comments, helping businesses and individuals effectively promote their
content and grow their audience.
As marketers and advertisers navigate the complex landscape
of social media, SMM panels can provide a competitive edge. By utilizing the
services offered by platforms like TopTierSMM, businesses can enhance their
LinkedIn presence, reach more potential customers, and ultimately drive better
results from their social media marketing efforts.
Whether you're looking to increase brand awareness, generate
leads, or establish thought leadership, investing in SMM panel services can
help you achieve your goals more efficiently and effectively. Visit TopTierSMM
today to explore how our comprehensive range of SMM services can help you
succeed on LinkedIn and beyond.