LinkedIn Enhances Event Ads and AI Campaigns for Marketers

LinkedIn has announced a series of updates to its advertising platform, focusing on Live Event Ads and AI-powered campaign creation. These new features aim to help marketers capitalize on the growing popularity of video content and streamline their advertising efforts on the platform.

One of the key updates revolves around LinkedIn's Live Event Ads, which have seen a 14.4% increase in the past year. To further support marketers in maximizing their event strategy, LinkedIn is introducing "Thought Leader Ads." This feature allows brands to promote a member's post about a Live Event hosted by their Company Page, linking directly to the event and leveraging user-generated content to drive interest and engagement.

 

Sneak Peeks and Expanded Targeting

In addition to Thought Leader Ads, LinkedIn is enabling brands to share a 30-second "sneak peek" video of their live event with targeted users. This feature will be displayed in users' feeds during or after the event, providing a glimpse into the content and potentially attracting more attendees.

LinkedIn is also expanding its targeting options within the event set-up process, allowing marketers to reach a more specific audience with their event promotions. This enhancement will help ensure that the right people are exposed to the event, increasing the likelihood of participation and engagement.

 

Video Ads and AI-Powered Campaigns

Recognizing the growing importance of video content in B2B marketing, LinkedIn is expanding its "Wire" program. This program enables brands to run in-stream video ads alongside trusted publisher content within the app. Initially available to selected U.S. partners, LinkedIn is now extending the Wire offering to EU brands, providing them with another avenue to leverage the power of video advertising.

LinkedIn's data reveals that 63% of B2B buyers consider short-form social video content helpful in informing their purchasing decisions. With video uploads on the platform increasing by 34% year-over-year, LinkedIn's focus on video content is a strategic move to meet the evolving needs of both marketers and users.

 

Accelerate Your Campaigns with TheTopTierSMM

To fully harness the potential of LinkedIn's latest advertising updates, consider partnering with a reliable smm panel like The TopTierSMM. Our comprehensive range of smm services, including likes, followers, and comments, can help you amplify your presence on LinkedIn and maximize the impact of your campaigns.

By combining LinkedIn's enhanced Live Event Ads, AI-powered campaign creation, and video advertising capabilities with the expertise and resources offered by The TopTierSMM, you can create a powerful LinkedIn marketing strategy that drives results. Our team is committed to helping businesses succeed on social media, providing tailored solutions to meet your unique goals and objectives.