LinkedIn has taken another significant step towards
enhancing trust and authenticity on its platform by introducing verification
for company pages. This move comes after the platform rolled out verification
for individual users last year. The verification badge, denoted by a gray tick,
confirms that a company has passed LinkedIn's checks for identity and
authenticity, covering various parameters.
LinkedIn explains that authenticity is key to creating
meaningful interactions, and the verification badge on a LinkedIn page helps
signal to members and customers that this is an official page for the
organization. The verification process involves checking the accuracy of
certain data points on the page, such as location and website URL, as well as
active page admin presence, and compliance with LinkedIn policies.
Unlike traditional verification processes, LinkedIn is not
allowing companies to apply for verification. Instead, the platform will be
approving pages at its discretion, which may involve contacting certain
businesses directly to clarify their details. With over 58 million company
pages on the platform, this process is expected to take time, and LinkedIn is
rolling out company page verification on a limited basis.
The addition of verification badges is a valuable step
towards ensuring users interact with official representatives, and the badge is
likely to carry significant weight. However, it's slightly annoying that
there's no application process, and companies may have to wait for LinkedIn to
get around to verifying their page.
To check if your page is verified, you can go to the
"Verification" controls in your company page settings, where you can
also express interest in the feature. LinkedIn says that verification badges
will appear on a limited number of LinkedIn pages this month.
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In today's digital landscape, having a strong online
presence is crucial for businesses to stay competitive. With the introduction
of verification for company pages, LinkedIn is taking a significant step
towards enhancing trust and authenticity on its platform. As businesses
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LinkedIn's verification for company pages is a welcome move
towards enhancing trust and authenticity on the platform. By ensuring users
interact with official representatives, businesses can build trust with their
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