Millions of people around the world are hooked on TikTok,
the social media phenomenon that seems to have reached a peak in the U.S.
market. Several study studies show this trend, which points to a change in the
app's growth path.
Notably, Apptopia's data shows that TikTok downloads in the
U.S. dropped 20% from the same time last year to November 30 to the same time
this year. The number of downloads in the U.S. dropped 32% from July 2022 to
July 2023, which was the lowest number of downloads in years.
Even though the U.S. is going through a slump, TikTok is
still growing very quickly around the world. Apptopia and data.ai both say that
downloads are up by more than 10% around the world. This makes it seem like the
slump we've seen is more of a neighborhood issue than a world one. This trend
is supported by Apple's annual report, which says that TikTok dropped from
first place to fifth place among the most popular free iPhone apps in the U.S.
in 2023.
According to Cloudflare's report, TikTok's fame has also
gone down a bit. The app fell from third to fourth place in the list of the
most popular internet services. But TikTok still has a big impact on American
teens. According to the Pew Research Center, 63% of teens use the app, and that
number hasn't changed in 18 months.
This plateau stage isn't just happening on TikTok; it
happens to a lot of social media platforms at some point. This is the point
where getting new users is hard and keeping double-digit growth is tough. In
late 2021, Facebook went through a similar phase. TikTok also has to deal with
political problems in the U.S. There are ongoing arguments about whether or not
TikTok is owned by Chinese people, which could raise national security issues.
The Pew poll shows an interesting change in public opinion
about a TikTok ban: adults are less in favor of it, while teens are strongly
against it. The poll also shows that teens mostly use YouTube (93%), followed
by TikTok (63%), Snapchat (60%), and Instagram (59%).
Matt Navarra, a social media expert, says that TikTok may
not be able to grow in the U.S. market anymore because users' tastes are
changing and there are more platforms with similar features. He says that
TikTok's main focus has been on making and watching videos instead of more
standard social networking features like texting or getting in touch with close
friends.
Even though TikTok's growth may be slowing down in the U.S.,
its popularity around the world and large number of teenage users suggest that
it will still be a major player in the social media world. These trends are
very important to know for people and companies that want to use social media
for marketing and interaction. An SMM group can be very helpful in this
situation because it can give you ideas and tips on how to use social media in
the best way possible.
We at Great SMM are experts at giving you the best SMM
services to help you get the most out of your online exposure and interaction.
Our expert team is here to help you whether you want to improve your TikTok
plan or reach more people on more than one site. Check out Great SMM right now
to see how our SMM panel can help you get better at social media.