Is TikTok's Popularity Declining?

Is TikTok's Popularity Declining?

Millions of people around the world are hooked on TikTok, the social media phenomenon that seems to have reached a peak in the U.S. market. Several study studies show this trend, which points to a change in the app's growth path.

Notably, Apptopia's data shows that TikTok downloads in the U.S. dropped 20% from the same time last year to November 30 to the same time this year. The number of downloads in the U.S. dropped 32% from July 2022 to July 2023, which was the lowest number of downloads in years.

Even though the U.S. is going through a slump, TikTok is still growing very quickly around the world. Apptopia and data.ai both say that downloads are up by more than 10% around the world. This makes it seem like the slump we've seen is more of a neighborhood issue than a world one. This trend is supported by Apple's annual report, which says that TikTok dropped from first place to fifth place among the most popular free iPhone apps in the U.S. in 2023.

According to Cloudflare's report, TikTok's fame has also gone down a bit. The app fell from third to fourth place in the list of the most popular internet services. But TikTok still has a big impact on American teens. According to the Pew Research Center, 63% of teens use the app, and that number hasn't changed in 18 months.

This plateau stage isn't just happening on TikTok; it happens to a lot of social media platforms at some point. This is the point where getting new users is hard and keeping double-digit growth is tough. In late 2021, Facebook went through a similar phase. TikTok also has to deal with political problems in the U.S. There are ongoing arguments about whether or not TikTok is owned by Chinese people, which could raise national security issues.

The Pew poll shows an interesting change in public opinion about a TikTok ban: adults are less in favor of it, while teens are strongly against it. The poll also shows that teens mostly use YouTube (93%), followed by TikTok (63%), Snapchat (60%), and Instagram (59%).

Matt Navarra, a social media expert, says that TikTok may not be able to grow in the U.S. market anymore because users' tastes are changing and there are more platforms with similar features. He says that TikTok's main focus has been on making and watching videos instead of more standard social networking features like texting or getting in touch with close friends.

Even though TikTok's growth may be slowing down in the U.S., its popularity around the world and large number of teenage users suggest that it will still be a major player in the social media world. These trends are very important to know for people and companies that want to use social media for marketing and interaction. An SMM group can be very helpful in this situation because it can give you ideas and tips on how to use social media in the best way possible.

We at Great SMM are experts at giving you the best SMM services to help you get the most out of your online exposure and interaction. Our expert team is here to help you whether you want to improve your TikTok plan or reach more people on more than one site. Check out Great SMM right now to see how our SMM panel can help you get better at social media.