Instagram has introduced a new live moderation option for
creators and businesses. The social media platform understands the importance
of live content and the challenges of moderating comments and viewers in
real-time. Their solution is the new "Live Moderator" feature.
Creators who host live videos on Instagram can now assign
another account as their moderator. This gives the moderator tools to manage
the stream more effectively. They can report and remove comments. Viewers can
also be blocked from the live if they are disruptive. The host can now focus on
engaging with their audience without distraction.
The moderator is notified on their device once assigned.
From there they can oversee the comment stream and take action as needed. They
can help filter out spam, abuse, or irrelevant comments. Viewers causing issues
can be swiftly dealt with so the stream stays positive. This makes live
broadcasts a much smoother experience for all.
Instagram is serious about supporting creators. They
launched a Creators Lab where influencers can collaborate. The head of
Instagram said they value how creators push culture and set trends. Live
streams have become an important format. But moderating solo placed a burden on
hosts. The new feature eases that workload.
For businesses, live video is a powerful marketing tool. It
builds rapport with customers in a personal way. However, it also opens the
door for trolls or competitors to disrupt things. Now a designated employee can
use the moderator controls privately. Problems viewers can be removed without
drawing attention. The business representative focuses on engaging customers
naturally.
To use the feature, start your live stream as normal. Then
tap the three dot menu in the comment box. Search for the account you wish to
assign as moderator. They will receive a notification to accept. From there
they can report, remove or restrict any viewers as needed to protect the
stream.
This new option streamlines the live experience on
Instagram. Whether you're a creator or business, lives streams let you connect
with your audience directly. But moderating solo was challenging. The
"Live Moderator" helps share that responsibility. It makes live video
a more viable format for all types of accounts. If you use lives regularly, be
sure to take advantage of this helpful tool.
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