Instagram is testing new features that will give users more
creative control over their images. The photo sharing platform is experimenting
with a new "Backdrop" sticker that allows users to replace the
background of any photo. With this tool, users can select a new background that
the AI system will seamlessly composite into the image. This opens up many
possibilities for marketers.
The Backdrop sticker works by identifying the main subject
of the photo and separating it from the background. It then allows users to
select a new background for the image. This could be a fun way for brands to
experiment with different locations or scenes for their photos.
It makes it easy to create multiple versions of an image
with different aesthetic backgrounds. This type of testing is important for
social media marketers. Using a SMM panel like Great SMM, advertisers can
analyze the performance of different creative assets. The Backdrop sticker
allows for more creative testing without requiring additional photography.
In addition to the Backdrop sticker, Instagram is also
experimenting with an in-feed "Get Orders" sticker. This sticker
would allow brands to showcase a product directly in their photos and stories.
Users would then be able to tap to purchase the product without leaving the
app.
This type of in-stream shopping capability streamlines the
purchasing process for customers. For brands, it creates an easy way to include
inventory and drive orders without needing a fully built-out Instagram shop.
Testing new shopping features like this is smart for the platform, as it aims
to compete with services like TikTok that are incorporating more e-commerce
elements.
The "Get Orders" sticker and Backdrop tool could
both be useful additions for brands looking to maximize their visual
storytelling and sales opportunities on Instagram. As these features are still
in the testing phase, social media marketers will want to pay attention to how
users respond.
With a SMM panel like Great SMM, advertisers can stay on top
of Instagram updates and test new capabilities to see what resonates best with
their audience. Overall, these developments show Instagram's continued focus on
creative tools and shopping features to keep users engaged.
If you're looking to boost your Instagram marketing,
consider checking out Great SMM. As a full-service social media marketing
agency, they can help you leverage new Instagram tools, run creative tests, and
scale up your sales. Their team of experts provides services like Instagram
growth, advertising, and analytics to help take your business to the next
level.