Social media influencers who previously backed President
Biden are now losing thousands of followers due to growing backlash over his
policies and attacks on Donald Trump. Many of these influencers say their
followers are vowing not to vote for Biden in the upcoming election.
Jae Gurley, a 24-year-old black transgender fashion creator
with over 1.7 million TikTok followers, expressed frustration with the Biden
campaign's negative messaging in an interview with the Washington Post.
"You don't need to tell me how bad Trump is. I know that, you don't think
I know that?" Gurley said. "You need to tell me how great you are, so
I can go and convince other people to, because people my age do not want to
vote for you."
This anti-Biden sentiment among younger voters poses a
significant challenge for the president's re-election campaign, which has
already been rocked by his poor debate performance and concerns about his
cognitive fitness and stamina. Even before the debate, Gurley and other
influential social media creators were invited by Biden's granddaughter,
Finnegan Biden, to a roundtable discussion in Manhattan on March 28 to
strategize on reaching Gen Z voters.
However, the meeting reportedly turned tense as some
influencers criticized Biden for signing a law potentially banning TikTok in
the US and his support for Israel's military actions against Hamas in Gaza.
Gurley, who had initially posted a "get ready with me" video to build
excitement for the event, later declined to make a post-event recap due to fear
of backlash, particularly over the Israel-Gaza issue.
Other high-profile influencers in attendance, such as Olivia
Ponton (22), Deja Foxx (24), and Chloe Lukasiak (23), also faced negative
reactions from their followers for their association with Biden. Lukasiak, who
has over 8 million Instagram followers and 4 million on TikTok, even deleted a
photo she had posted with Finnegan Biden at the event after being inundated
with critical comments.
Despite the outcry, Lukasiak said she still plans to vote
for Biden, acknowledging that support for a candidate doesn't mean agreeing
with every policy or action. She hopes to empower her audience to care about
politics, even if it draws some hate.
Jeremy Jacobowitz, a 37-year-old Manhattan-based food
influencer, reported losing thousands of followers due to his pro-Biden
content. One commenter called Biden "a walking corpse being controlled by
squirrels." Jacobowitz, however, remains undeterred, stating, "If all
I ever do is tell people where to eat a cheeseburger, I think it's a complete
waste."
As influencers grapple with the consequences of openly
supporting Biden, some are turning to SMM panels to help mitigate the impact on
their follower counts and engagement rates. SMM panels offer services such as
likes, followers, and comments, which can help maintain an influencer's online
presence in the face of politically-driven backlash.
However, it's important to note that relying solely on an
SMM panel to address follower loss may not be a sustainable long-term solution.
Influencers must also focus on creating authentic, engaging content that
resonates with their target audience while navigating the complex landscape of
politics and social media.
As the 2024 election approaches, it remains to be seen how
the Biden campaign will adapt its strategy to win back the support of younger
voters and influential social media creators. The president's team must find
ways to effectively communicate his achievements and vision for the future
while addressing the concerns and criticisms raised by his once-loyal online
supporters.
For those looking to boost their social media presence
without the political backlash, Great SMM offers a wide range of SMM panel
services, including likes, followers, and comments. By leveraging these tools,
influencers and businesses can focus on growing their online presence and
engaging with their target audience, regardless of the political climate. Visit
Great SMM today to discover how our SMM panel services can help take your
social media game to the next level.