Gaming has become a central part of modern culture as more
of our lives move online. With people spending more time connected virtually,
gaming provides an engaging social activity. TikTok's new research report
explores the evolving mobile gaming landscape and how developers can leverage
short videos to reach players.
The report found that mobile gaming has seen tremendous
growth in recent years. Four out of five gamers now play on smartphones or
tablets according to the findings. Younger audiences especially prefer mobile
gaming as it allows playing games on the go whenever they have a spare moment.
Contrary to past stereotypes, demographics have also
broadened dramatically - nearly half of all mobile gamers are female and
players come from diverse age groups ranging from teenagers to seniors.
The data revealed in TikTok's report provides useful
insights for developers regarding player behavior and engagement metrics. Most
mobile games are now discovered through word-of-mouth as gamers enjoy sharing
their experiences and progress with friends.
Video content is also a very popular way for players to
showcase new titles or updates to their social networks. Over 90% of mobile
gamers reported watching gaming-related content online on a weekly basis. This
highlights opportunities for marketers to introduce new titles and updates to
broad audiences through creative and entertaining videos.
TikTok's short video format is well-suited for sharing
gaming content due to its snackable nature. Videos of only a few seconds can be
enough to build hype around new releases and in-game events. Community features
on TikTok also allow developers to interact directly with fans to foster
loyalty.
The social media marketing panel available provides
measurement tools to help optimize video campaigns. When creating content for
TikTok, the report advises focusing videos on highlights from actual gameplay,
tutorials for players, or commentary from influencers to attract curious
browsers to a new title. Authentic content from both influencers and the wider
gaming community on TikTok tends to perform best in attracting new players.
Whether you're an established AAA studio or up-and-coming
indie developer, leveraging TikTok opens the door to reaching new potential
players outside your existing fan base. By understanding current trends in
mobile gaming audiences and how early adopters engage with games on social
media, you can craft video marketing campaigns that help titles cut through the
noise.
Successful community building on TikTok requires
experimenting with various video formats and influencer creators. For tailored
SMM services to help gaming brands succeed on TikTok, be sure to check out
Great SMM. Their expert panel provides strategic planning, content creation,
and campaign management to help clients engage new players and drive sales.