LinkedIn has been testing out messaging capabilities
directly on company pages over the past year. This allowed some brands to
message with visitors directly through their LinkedIn profile. Now they are
expanding this feature to all businesses.
Company page messaging will provide an easy way for
potential customers or job seekers to contact companies directly. A message
button will be added to profiles that people can use to start a conversation.
This gives a more personal touch than other options like emailing the general
contact form. Business owners will be able to see and respond to messages in
their LinkedIn inbox along with regular messages.
Messages can be sorted into different topics to help admins
manage high volumes of conversations. This is useful as messaging becomes a
more popular way to connect on LinkedIn. Being able to categorize questions
about jobs, products, or other topics streamlines the process. It also allows
assigning messages to different staff based on their specialties. This makes
sure the right people are responding to customers in a timely manner.
At first the rollout is only adding direct messaging
capabilities to the LinkedIn app. However, they are working with third parties
to expand options. A few well known smm panel providers like Hootsuite,
Oktopost and others will offer messaging through their platforms. This gives
businesses using these tools a way to link all their social media messaging in
one place. It provides an integrated experience across different networks.
As more conversations move to private messaging, these
expanded options on LinkedIn are well timed. People are getting comfortable
discussing professional opportunities through direct chats. Having easy ways to
initiate these discussions directly from a company's profile will likely
increase engagement. It removes friction that may prevent some prospect
research or outreach.
Direct messaging could become a valuable lead generation and
customer service tool for brands. Quick responses help build trust and loyalty
with connections. Measuring message volume and response times provides insights
into what services or content resonate. This level of interaction analysis
isn't possible from public comments and shares alone. The additional context
benefits marketing strategies.
Companies using messaging will want to ensure staff is
trained on etiquette and response guidelines. Response speed, personalization,
following up on leads, and other best practices are important to focus on.
Integrating with external smm panels helps larger teams collaborate to provide
excellent customer experiences. It streamlines internal workflows to scale
messaging programs.
As LinkedIn usage continues growing, these expanded
messaging options put businesses in a strong position. With some planning,
direct chats can supplement other digital marketing efforts. Companies may see
a positive return by making it easy for connections to initiate conversations
directly from their profile. Prospects and customers may also appreciate the
direct line of contact for their questions or needs.
If your business is looking to boost lead generation and
customer service through LinkedIn, be sure to check out Great SMM. They provide
smm panel services to help companies like yours build out full social media
strategies. Their team of experts can assist with messaging setup, training,
and ongoing support to maximize results. Visit Great SMM today to learn more.