In the wake of the first Presidential debate in the United States, X owner Elon Musk made a bold claim: the platform reached an "all time high" in usage. According to Musk, X saw an impressive 76 billion total user-seconds in the U.S., surpassing the previous record by 5%. However, this assertion raises questions, as third-party reports suggest that X usage has been on the decline, with the platform losing relevance and user attention.
To put Musk's claim into perspective, 76 billion seconds equates to over 21 million hours of cumulative time spent on the app. When divided by the total number of U.S. users (100 million), this translates to an average of 12.6 minutes per user in the country. Notably, this falls short of X's reported average of 30 minutes per day per user back in March. The discrepancy leads to speculation about the accuracy of Musk's figures and the potential use of monthly rather than daily active user numbers.
Furthermore, the metric of "user seconds" itself is unconventional and difficult to compare with other platforms' reported engagement data. Advertisers, for instance, are primarily interested in the number of people they can reach with their promotions within the app. Cumulative seconds, while an interesting statistic, does not provide a clear picture of X's actual reach and advertising potential. Musk argues that user seconds are "the hardest to game," making it the best indicator of genuine human engagement. However, this claim is debatable and leaves room for interpretation.
The limited timeframe for the data also raises questions. If the all-time high refers only to X's performance since its rebranding from Twitter, the data would span just a year. Without a more comprehensive dataset, it becomes challenging to assess the platform's true growth and compare it to its historical performance as Twitter.
Ultimately, the significance of X's claimed milestone remains unclear. If Musk's figures are accurate, they could suggest that X's overall usage has been lower than expected, given the unimpressive per-user engagement when analyzed closely. For advertisers and users alike, the bottom line is determining whether their target audience is active on the platform. The value of X as an advertising channel depends on individual goals and perspectives.
In the ever-evolving world of social media marketing, reliable data and comprehensive analysis are crucial for making informed decisions. While Elon Musk's claims about X's record-breaking engagement may generate buzz, it is essential to approach such statements with a critical eye. Marketers and businesses seeking to optimize their online presence should consider multiple factors, including audience demographics, engagement metrics, and platform features.
For those looking to enhance their social media marketing efforts, partnering with a reputable SMM panel like Great SMM can be a game-changer. With a wide range of services, including likes, followers, comments, and more, Great SMM offers the tools and expertise needed to boost online visibility and engagement. As the social media landscape continues to evolve, having a trusted ally in navigating the complexities of SMM can make all the difference in achieving success.