The Chinese government has been very strict about keeping
young people from using social media sites like Douyin (which is like TikTok in
Chinese), but older people are becoming more and more addicted to them. This
change shows how people of different ages use social media is changing, which
is especially interesting in a country known for having strict digital laws.
Gao Xiangjin, a 69 year old former soldier, is a good
example of this trend. Gao used to be a big fan of American basketball, but now
he's more interested in Chinese women's basketball, which he watches on Douyin.
His story is not unique; millions of Chinese seniors use
social media to have fun, get news, and even shop. Part of the reason for this
change is that smartphones and internet plans have become more affordable,
making technology easier for older groups to use. The China Telecom package
that comes with 30 gigabytes of data and 200 minutes can be bought for as
little as $18.
It was the COVID-19 outbreak that made this change possible.
Because of strict lockdowns and social separation measures, a lot of older
people were looking for connection and company, which they found in the digital
world. Not only do social media sites like Douyin provide fun, they also help
people feel like they are part of a group. These sites have turned into places
where older people can share their stories, learn new skills, and even shop
online.
It's interesting to see that older people in China don't
just passively use social media. A lot of people are starting to make their own
material by sharing parts of their lives and hobbies. This trend is bridging
the gap between generations in how much they use the internet and changing the
idea that social media is mostly for young people.
In China, more and more older people are using social media.
This is a sign of larger changes in society. Learning how to use digital tools
is becoming more important for everyday jobs as the country moves toward a
world without cash. Furthermore, these digital links help lessen the loneliness
that many old people feel because their children may live far away.
This trend in China shows how popular social media is and
how it can change to meet the needs of different groups. It also shows how
important it is for people of all ages to know how to use technology in a world
that is becoming more and more linked.
This change opens up new possibilities for companies and
marketers, especially those who work with SMM panels. Understanding the
different types of people who use social media, like older people, can help
make marketing tactics that work better and include more people.
We at Great SMM know that this rising market has a lot of
promise. Our SMM services are made to work for a lot of different types of
users, so your social media marketing will reach the right people. Great SMM
wants you to check out what we have to offer and see how we can help you
connect with this new and important group of social media users.