Best times to post on TikTok globally are early mornings and evenings when user activity peaks. Studies show Monday at 6 AM or 10 PM, Thursday at noon, and Friday at 1 PM often deliver higher engagement. Timing your posts around when your audience is most active helps boost visibility, likes, and shares, allowing creators and brands to reach wider audiences more effectively.
The best times to post on TikTok determine how many people actually see your videos. Timing can make or break your engagement rate, no matter how creative or well-edited your content is. Many creators ask, “When should I post to get the most views?” and that’s a valid question. Posting at the right time ensures your video appears when your audience is most active, boosting visibility, likes, and follows.
In this article, you’ll learn not just the general best posting times but also how to find your own personal best times based on your audience’s behavior. You’ll gain practical, data-driven tips that work whether you’re a brand, influencer, or small business trying to grow on TikTok.
TikTok’s algorithm rewards engagement speed. When a video gets strong engagement shortly after posting, such as likes, comments, and shares, the platform pushes it to a wider audience. If you post when most of your followers are asleep or inactive, your video might get buried before it has a chance to perform.
In short, the right posting time can multiply your reach without changing your content.
While every audience is unique, studies and creator data reveal consistent global trends. Based on analysis from multiple social media management tools and insights from successful TikTokers, here are the average best posting times (in local time).
Research shows that the best times to post on TikTok vary by day and user habits. Generally, Mondays work best around 6 AM, 10 AM, and 10 PM, while Tuesdays perform better early in the morning at 2 AM, 4 AM, and 9 AM. Midweek engagement peaks on Wednesdays at 7 AM, 8 AM, and 11 PM.
Thursdays tend to do well at 9 AM, noon, and 7 PM, and Fridays see high activity at 5 AM, 1 PM, and 3 PM. On weekends, Saturdays perform best at 11 AM, 7 PM, and 8 PM, and Sundays at 7 AM, 8 AM, and 4 PM. These times align with common user activity patterns, making them a strong starting point for optimizing your posting schedule.
These times come from aggregate engagement patterns across millions of posts. However, they should serve as a starting point, not a fixed rule.
If you have a Pro or Business account, TikTok Analytics offers powerful insights.
The graph will show which days and hours your followers are online. Use this data to schedule your posts just before those peaks.
Keep a simple content log. Record the posting time, day, and engagement metrics (views, likes, shares) for at least 30 days. Patterns will appear quickly. You’ll notice certain windows consistently deliver higher engagement; that’s your personal “sweet spot.”
If your audience is international, consider posting at different times to reach each major region. For example, if most of your viewers are in both North America and Europe, late morning in one region might overlap with evening in the other.
Videos that teach or explain something often perform better during weekday mornings and afternoons, when users are more focused or searching for information.
Funny or light-hearted content thrives in the evenings and weekends when people are winding down or scrolling for fun.
For business accounts, early mornings (before work hours) and lunch breaks (around noon) can capture users checking TikTok between daily routines.
Understanding not only when your audience is active but also why they use the app at that time can sharpen your timing strategy.
Even the best posting time won’t help if your schedule is inconsistent. TikTok rewards creators who post regularly; it helps the algorithm recognize your activity and keep your audience engaged.
Here are simple consistency tips:
Let’s take a look at the myths about TikTok posting times:
Reality: There isn’t. Every niche, region, and audience behaves differently. What works for a beauty influencer in New York won’t work for a fitness coach in London.
Quality beats quantity. Flooding your feed at random times may reduce average engagement. Post fewer but more strategic videos during your audience’s active hours.
Many viral videos have been posted late at night. Depending on your audience’s habits (like night-shift workers or international followers), night uploads can perform just as well.
TikTok trends move fast. A posting time that works in summer might not work during the holidays. Adjust based on:
While timing is important, it’s not a magic bullet. You can post at the perfect time, but without strong hooks and editing, the video won’t perform. Always pair good timing with:
Think of timing as an amplifier; it boosts good content but won’t fix weak content.
Try posting the same style of content at various hours over two weeks. Compare performance metrics to spot the strongest windows.
Partly. Engagement soon after posting influences visibility on the For You Page, so timing plays a role, but content quality still matters most.
Revisit your analytics monthly. Audience behavior changes, and your best time this month might shift slightly next season.
No. TikTok’s official scheduling tools don’t penalize your reach. Just ensure you still interact with comments after posting.
Yes, indirectly. Trending sounds or hashtags can peak at certain hours; align your posting time with when those trends are hot.
Evenings between 6 PM and 10 PM tend to draw higher live audiences, but check your follower activity data for exact timing.