1. Review the fundamentals of the sales process
You probably have an idea what's wrong. Or else you have not tried to dig into the reasons for your failures. If you can't figure it out on your own, you can always ask for some outside insight into what's not working in your business practices:
Is it a lack of commercial preparation?
Lack of sales technique?
Ineffective sales pitch?
Closing issues?
Lack of attractiveness of the commercial offer?
Poor customer relationship management?
Still, in these times of crisis, it is good to start by going back to the fundamentals of your business.
2. Review your sales method
We will now take it a step further by analyzing your sales process and its performance step by step in order to isolate your strengths, your weaknesses, and areas for improvement within your sales pipeline.
Sift through all your sales indicators (KPIs) to be able to capitalize on your strengths and work on your weaknesses! Then, define a real corrective commercial action plan to follow
This will be your business roadmap for the next few months!
3. Modify your commercial presentation
The commercial hook (commercial pitch) represents one of the very first links in the sales cycle. This is therefore a hotspot for boosting sales.
So, try other commercial pitches with more impactful commercial catchphrases. Try a different approach while remaining customer-oriented with a strong profit promise!
Set a short/medium/detailed business presentation. You will be able to adapt to the context of your customers and be more impactful in the situation, depending on the time they give you.
Test and re-test the effect produced during your client meetings. Then improve your sales presentation as you go until it really hits the mark!
4. Call your best customers
Ask them why they buy from you, what they like about the business relationship, and what, if anything, you need to improve to be on top.
Ask their advice and you will save precious time to boost sales!
Work, and continuous improvement, on customer satisfaction and customer loyalty always pay off when it comes to boosting sales...
5. Visit a Mentor
Mentoring no longer needs to prove itself, it is a source of phenomenal progress! Prepare yourself carefully, think carefully about the questions you are going to ask him. Take lots of notes, and quickly put into practice the advice you receive. It's relatively simple but extremely effective.
Once again choose the right person. Act, analyze and measure the results with him or her, then start again!